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Persona Profile

Persona Profile. [Target Audience Group]. Personality Traits: (How would you describe them? ). “A quote the describes how they feel about your product category”. Interests /Hobbies: (What kind of activities they may be interested in). [fictitious name]. Age: (Use an average age).

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Persona Profile

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  1. Persona Profile [Target Audience Group] Personality Traits: (How would you describe them?) “A quote the describes how they feel about your product category” Interests/Hobbies: (What kind of activities they may be interested in) [fictitious name] Age:(Use an average age) Attitudes toward [your industry]: (What are their overall thoughts about your industry as a whole?) Liked Brands: (What are some companies they care about?) Occupation: (Use an occupation that a lot of your customers might be in) Personal Income: (average range) Reason(s) they [use your product category]: (Why do they use your type of product? What purpose does it fulfill?) Family: (Describe their immediate family unit.) Media Consumed: (What do they watch / listen to / read?) Life Priorities: (What are the most important their key concerns in life?) Things they look for in [your product category]: (What are the key factors they consider when deciding which company to purchase your type of product from?) MATSUMOTO & CLAPPERTON @MCA_ON

  2. Persona Profile Health-Conscious Young Professional Personality Traits: Ambitious Active Outgoing Confident Tech savvy Grounded “If it’s safe and can give me a little boost in my performance, I’ll try it. But I need to know it’s going to work.” Interests/Hobbies: Surfing Weight-lifting Basketball league Hiking Eating out Traveling Photography Scott Tateishi SAMPLE Age:32 Attitudes toward Health Products: Generally, doesn’t buy “health products” specifically. However, does try to live an overall healthy lifestyle. Doesn’t go with trends and is fairly skeptical about “wonder products.” Liked Brands: Apple Target Whole Foods Starbucks Audi Occupation: Financial advisor Personal Income: $75,000 Reason(s) they take Workout Supplements: To gain an extra boost for his fitness efforts. Trying to get an edge. Has heard from friends that it works. Family: Non-married yet (but has a girlfriend) Media Consumed: Social Media: Facebook, Instagram, Foursquare TV: Walking Dead, Breaking Bad, NBA, The Voice Music: various on Pandora Magazines: GQ, Men’s Health Life Priorities: Getting ahead in career Spending time with friends Staying healthy Buying a condo soon Thinking about getting engaged Things they look for inWorkout Supplements: Track record of company Noticeable results Articles or other third-party reviews MATSUMOTO & CLAPPERTON @MCA_ON

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