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STRATEGIC PLANNING

STRATEGIC PLANNING. STRATEGIC MANAGEMENT IN HEALTH CARE 10 MARCH 2008. POLICY AND PROCEDURE. POLICY OFFICIALLY EXPRESSED GUIDELINES AND SYSTEMS GOVERNING BEHAVIOR AND/OR DECISION MAKING PROCEDURE GUIDES ACTIONS IN CARRYING OUT POLICY. GOOD POLICY. WELL THOUGHT OUT FLEXIBLE

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STRATEGIC PLANNING

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  1. STRATEGIC PLANNING STRATEGIC MANAGEMENT IN HEALTH CARE 10 MARCH 2008

  2. POLICY AND PROCEDURE • POLICY • OFFICIALLY EXPRESSED GUIDELINES AND SYSTEMS GOVERNING BEHAVIOR AND/OR DECISION MAKING • PROCEDURE • GUIDES ACTIONS IN CARRYING OUT POLICY

  3. GOOD POLICY • WELL THOUGHT OUT • FLEXIBLE • ETHICAL & LEGAL • CLEAR, COMMUNICATED, UNDERSTOOD, ACCEPTED • CONSISTENT WITH OTHER POLICIES

  4. PLANNING • STRATEGIC PLANNING • BROAD - LONG RANGE • HIGH LEVEL • OPERATIONAL PLANNING • NARROW - SHORT TERM • MIDDLE MANAGEMENT

  5. STRATEGY • LONG-TERM MAJOR PATTERNS OF ACTIVITY REQUIRING A SUBSTANTIAL COMMITMENT OF RESOURCES

  6. GOALS • YOUR MISSION AND VISION • PLANNING IS INTENDED TO COME UP WITH WAYS OF FULFILLING GOALS

  7. OUTCOMES OF PLANNING • OBJECTIVES • STRATEGIES • OPERATIONAL PROGRAMS - TACTICS

  8. APPROACHES TO PLANNING • INDIVIDUAL - COMMITTEE • SYSTEMATIC - AD HOC • QUANTITATIVE - QUALITATIVE • DEVELOPMENTAL - INCREMENTAL • PROACTIVE - REACTIVE • ?GOOD - BAD?

  9. STRATEGIC ISSUES MANAGEMENT • SYSTEMATIC PROCESS OF INFLUENCING THE EXTERNAL ENVIRONMENT • POLITICAL STRATEGY

  10. ISSUE LIFE CYCLE • ANTICIPATION • EMERGENCE • ENACTMENT • IMPLEMENTATION • (ASSESSMENT?)

  11. TYPES OFSTRATEGIC PLANNING • S-W-O-T ANALYSIS • COMPETITIVE STRATEGIES • PORTFOLIO ANALYSIS • LIFE CYCLE

  12. S W O T ANALYSIS • STRENGTHS • WEAKNESSES • OPPORTUNITIES • THREATS

  13. COMPETITIVE STRATEGIES • LOW-COST LEADER • DIFFERENTIATION • FOCUSED (NICHE)

  14. PORTFOLIO ANALYSIS • COWS - YIELD • HOGS - CONSUME • STARS - DEVELOPING

  15. LIFE CYCLE • EMERGENCE • GROWTH • MATURITY - REGENERATION • DECLINE - REGENERATION • DEATH - HARVEST OR ABANDON

  16. MARKETING • “MARKETING IS AN INTEGRAL PART OF STRATEGIC PLANNING” • DO YOU AGREE?

  17. CENTRAL CONCEPT OF MARKETING • VOLUNTARY EXCHANGE OF SOMETHING OF VALUE • WANTS, NEEDS, EXPECTATIONS, DEMANDS

  18. ELEMENTS OF MARKETING • PRODUCT SERVICE • PRICE CONSIDERATION • PLACE ACCESS • PROMOTION PROMOTION

  19. TARGET MARKET • PHYSICIANS • PATIENTS • INSURERS • EMPLOYERS • GOVERNMENT • CHARITY GROUPS

  20. MARKETING AUDIT • NEEDS OF TARGET MARKET • SATISFACTION OF CURRENT CLIENTS • ANTICIPATED COMPETITION

  21. RIVALRY VS COMPETITION • RIVALRY • FOR ITS OWN SAKE • CAN BE VERY DESTRUCTIVE • COMPETITION • CAN BE BENEFICIAL TO ALL PARTIES

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