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CONFERENCE EVALUATION PROMOTION. Evaluation needs to be visible and attractive!. WHY IS IT IMPORTANT TO PROMOTE CONFERENCE EVALUATION?. Make sure people are aware of the evaluation.
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CONFERENCE EVALUATIONPROMOTION Evaluation needs to be visible and attractive!
WHY IS IT IMPORTANT TO PROMOTE CONFERENCE EVALUATION? • Make sure people are aware of the evaluation. • Encourage people to contribute to the evaluation (by among others accepting to be interviewed and/or fill surveys). We need their feedback but their participation to evaluation is also a good way to empower them, especially those who have limited opportunities to raise their voice and to be heard. • Contribute to the use of evaluation (reports and other outputs if applicable).
INFORMATION TO BE SHARED WITH EVALUATION TARGET GROUPS • General information about conference evaluation: who will conduct the evaluation, why it is important to conduct such evaluation and when the report will be available (including on which website). • Information on how they can contribute to the evaluation. • You can also inform them about incentives if any (in that case, an incentive is aimed at convincing people to fill in surveys and/or take part to interviews).
MAIN COMMUNICATION CHANNELS • Blurbs in pre-conference guide, daily news bulletins, etc. • Oral announcements by chairs, moderators or speakers at the beginning, during and/or at the end of key sessions, workshops, etc. • One slide at the beginning, during and/or at the end of key sessions • Short and flashy ads on the conference website and on conference partners website if relevant • Post on blogs, FB and Twitter
Tangible (financial or in-kind): • prize (random selection of X survey respondents) • free registration for next conference • free subscription to membership, journals, etc. • mentoring & capacity-building opportunities • etc. • Non-tangible (this especially applies to group interviews): • empowerment • networking • visibility • recognition EXAMPLES OF INCENTIVES