Trade Promotion Evaluation Matrix

1. Trade Promotion Evaluation Matrix Trade Promotion Evaluation MatrixEvaluation Criteria Weight POP Display Bundle Signage Floor Display TPR NotesClarity - Is the promotion easy to understand?Rate on a scale (1-10) 10% 7 8 10 6 6Visibility - Is the promotion clearly visible to customers?Rate on a scale (1-10) 10% 2 7 7 3 4Cost-Effectiveness - Does the promotion fall within budget?Rate on a scale (1-10) 15% 5 8 7 3 5Validity - Has the promotion been tested before?Rate on a scale (1-10) 10% 10 9 7 7 8Engaging - Does the promotion grab the customers attention?Rate on a scale (1-10) 15% 2 7 9 10 10Originality - Is the promotion unique?Rate on a scale (1-10) 10% 7 5 7 3 5Feasibility - Does the retailer have the infrastructure and resources necessary for set up?Rate on a scale (1-10) 10% 7 7 5 4 7

2. Branding - Will the promotion help to further branding objectives?Rate on a scale (1-10) 10% 7 8 7 5 7Timing - Can the promotion be set up quickly?Rate on a scale (1-10) 10% 7 9 7 6 5Weighted Totals 100% 5.8 7.6 7.4 5.4 6.5 Branding - Will the promotion help to further branding objectives?Rate on a scale (1-10) 10% 7 8 7 5 7Timing - Can the promotion be set up quickly?Rate on a scale (1-10) 10% 7 9 7 6 5Weighted Totals 100% 5.8 7.6 7.4 5.4 6.5