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Customer Success Enabled with Proliferation of Target Software

Customer Success Enabled with Proliferation of Target Software. Customers work faster and smarter crafting more innovative real-time embedded systems with off-the-shelf software. Embargo Date: September 23, 2002. Skyrocketing Size and Complexity. Large scale real-time systems

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Customer Success Enabled with Proliferation of Target Software

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  1. Customer Success Enabled with Proliferation of Target Software Customers work faster and smarter crafting more innovative real-time embedded systems with off-the-shelf software Embargo Date: September 23, 2002

  2. Skyrocketing Size and Complexity • Large scale real-time systems • Focus on development flow efficiency • Vanishing visibility increasing system integration debug and optimization time • Demand for SW reuse • Time to market Customers are Challenged with Skyrocketing Application Size and Complexity 500,000 Lines of Code 50,000 5,000 DSP Application Size and Structure

  3. >ABU_)PAGE=1 >ABU_1 PAGE=1 N_DATA PAGE=1 T_DM PAGE=1 XT_DM PAGE=1 RAM PAGE=1 TACK PAGE=1 P_SHDOW PAGE=1 >ABU_)PAGE=1 >ABU_1 PAGE=1 N_DATA PAGE=1 P_SHDOW PAGE=1 >ABU_)PAGE=1 >ABU_1 PAGE=1 N_DATA PAGE=1 T_DM PAGE=1 XT_DM PAGE=1 RAM PAGE=1 TACK PAGE=1 RAM PAGE=1 TACK PAGE=1 RAM PAGE=1 TACK PAGE=1 P_SHDOW PAGE=1 >ABU_)PAGE=1 >ABU_1 PAGE=1 N_DATA PAGE=1 T_DM PAGE=1 XT_DM PAGE=1 RAM PAGE=1 TACK PAGE=1 P_SHDOW PAGE=1 >ABU_)PAGE=1 >ABU_1 PAGE=1 N_DATA PAGE=1 T_DM PAGE=1 XT_DM PAGE=1 RAM PAGE=1 TACK PAGE=1 P_SHDOW PAGE=1 >ABU_)PAGE=1 Customer Application TMS320TM DSP Target PC Host Computer RTDXReal-Time Analysis RTDXReal-Time Analysis SimulatorsDebuggersEmulators SimulatorsDebuggersEmulators RTDXReal-Time Analysis SimulatorsDebuggersEmulators Market Acceptance Validates TI’s Focus on Target Software Code Composer StudioTM Development Tools (CCStudio) eXpressDSPTM Software Third Party Network TARGET Software HOSTToolbox

  4. DSP/BIOSTM 80% of new customer designs includeTI’s field-proven, robust, compact, easy-to-use and royalty-free DSP/BIOS RTOS eXpressDSPTM Compliant Algorithms 450+ designs in a wide variety of application areas enabled with access to more than 600 compliant algorithms from 100 third parties – offers customers seamless integration and reuse Reference Frameworks • 1800+ customers have downloaded industry’s first, getting-started software for increased productivity (since introduction in April 2002) Thousands of TI Customers Work Faster and Smarter with DSP Target Software 800+ products SHIPPING with embedded eXpressDSP target software

  5. DSP/BIOSTM – Highly Tuned RTOS for TMS320TM DSPsPrerequisite for design of complex applications Customer Application Drivers 80% of new designs choose DSP/BIOS DSP/BIOS eXpressDSPTM Software DSP/BIOS Customer Application Customer Application • Ubiquitous, low overhead multithreading kernel with real-time analysis and peripheral configuration libraries • Royalty free alg alg alg TMS320Algorithm Standard(XDAIS) Used in thousands of projects to speed development while improving real-time performance and portability. CCStudio alg alg alg RTDX Build Debug Chip Support Library Venu Kalluri DSP software manager Plug-Ins On-Chip Emulation Support JTAG XDS560 EmulatororSimulator TMS320 DSP Target Andy Felton Team leader for FACT software Motorola Computer Group PC Host Computer

  6. Customer Application alg alg alg alg alg alg TMS320Algorithm Standard(XDAIS) alg alg alg alg alg alg Increase of Ready-Made Software Choices Enabled by More than 600 eXpressDSPTM Compliant Algorithms TMS320TM Algorithm Standard (XDAIS) eXpressDSP Software Customer Application Customer Application • Standard set of coding rules and APIs • Stringent compliance testing program • Algorithms are available for applications such as: voice, audio, video, imaging telecommunications, speech, biometrics, encryption and motor control • Built on 4 years of depth, experience and enhancements • Seamless integration and reuse in multiple applications CCStudio More than 600 compliant, proven algorithms available from 100 unique third parties RTDX Build Drivers DSP/BIOS 450+ designs now using TMS320 Algorithms Debug Chip Support Library Plug-Ins Serkan Dost DSP group manager IP Unity On-Chip Emulation Support JTAG XDS560 EmulatororSimulator TMS320 DSP Target PC Host Computer Andy Felton Team leader for FACT software Motorola Computer Group

  7. eXpressDSPTM Reference FrameworksOptimized for use across multiple applications Customer Application alg alg alg alg alg alg “ Reference Frameworks In fact, using the RF slashed the development time of a production solution by 75 percent. eXpressDSP Software • Variety of choices, low/no cost • Out-of-box robust, tested, optimized • 100% C source for easy adaptability • Customer populates with eXpressDSP compliant algorithms from in-house or third parties • Tailored DSP/BIOS kernel included Customer Application Customer Application “ Steve Poulsen Director of EngineeringImagine Technology The first “getting started” skeletal programs give app developers a big jump Reference Frameworks CCStudio 1800+ downloads in five months RTDX Drivers Build DSP/BIOS Debug Chip Support Library Plug-Ins On-Chip Emulation Support JTAG XDS560 EmulatororSimulator TMS320TM DSP Target PC Host Computer Steve Poulsen Director of Engineering, Imagine Technology

  8. Customers Writing Less Code with Proliferation of eXpressDSPTM Target Software Customer differentiation Compliant algorithms Reference Frameworks DSP/BIOSTM DSP Performance & On-Chip Integration DSP Application Size and Structure

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