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Detailed Analysis of Strategies in Sales Planning for Marketing

Sales planning is the activity to achieve various future sales targets by business organization. Read this document to know different strategies and plans for marketing in an organization shared by experts of Assignment Desk.

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Detailed Analysis of Strategies in Sales Planning for Marketing

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  1. SALES PLANNING

  2. INTRODUCTION • Sales planning is the activity that is taken into consideration by the business organization in order to achieve the various future sales targets.British gas is the part of the Centric Group. • Centrica is a multinational company. British gas does not only supply the gas but also deals in the installation and maintenance of the domestic appliances. • In the following presentation comparison has been made between buyer behaviour and the decision making process.In addition to this role of sales teams within the marketing strategy is mentioned.

  3. SECTION 1: ROLE OF PROMOTIONAL STRATEGIES IN MARKETING MIX (A) Promotional mix:- It is the promotional tool that is used by the company to sell its products. The promotional mix is one of the tool of marketing mix. Elements of promotional mix includes advertising,direct marketing and personal selling. Tools of promotional mix are as follows:- • Advertising :- British gas uses the advertisement method in order to promote the sales of its products. They advertise about there products by giving add in the newspaper television. • Public relation:- British gas tries to develop the healthy relation with its customers by offering various additional services like installation and maintenance appliances. and of the domestic

  4. B) Buyer behaviour is the systematic approach followed by the consumers at the time of entering the purchasing process. • Two buying situations:- This buying situations is related to the condition around the purchase which is outlined by the quality of information and experience of the buyers. • Complex buying behaviour:- in this type of behaviour the buyer are categorized on the basis of there belief, attitudes and perception.

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  6. C) Role of sales teams within a marketing strategy • To bring the product of the company within a range of the company. So that customers get aware about the products offered by the company. • Another role of sales team is to attract the customers towards the product of the company. This in turn will increase the sales of the company. • Another role of sales team is to increase the sales of the company.

  7. SECTION 2: NEW PRODUCT LAUNCH Apple Pie • The product that has been developed for promoting in product can highly be used as a snack. the market is Apple Pie and the • It is made up ofApple and theApple pulp. • This product is basically targeted for the small children and youngsters.

  8. PRIMARY SALES OBJECTIVE • The main objective is to sell maximum amount ofApple pie in a month. • The company also aims to meet up the needs and desires of the people.

  9. TARGET CUSTOMERS • Targeted customers for the sales of the Apple Pie is kids who follows under the age group of 7-16 years. • Another targeting group is youngsters from the age group of 16-30years.

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  11. POTENTIAL COMPETITORS • Bakeries are the major competitors. • Proposed price for the product • Expected price for the product will be 20pounds.

  12. METHODS OF PROMOTING There are several methods for promoting theApple Pie • Retail outlets • Near by school campus • Advertisement • Newspaper

  13. REFERENCES • Fisher, T. J. 2004. M&A integration at Delta Connection Inc.: The importance of employee and company culture in a corporate transaction.Journal of Risk Finance.5(4).pp.14-17. • Forehand, G. 2010. A New Level of Strategic Planning: Utilizing The Delta Model. [Online] : <http://www.wib.org/publications__resources/directors_resources/directors_digest/2010/nov10/forehand .html> [Accessed on 10thMarch 2016]. • Hagel, J. and Brown, J., 2005. The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization.Harvard Business Press. • Hill, L., 2001. Resources, Resistances, and Economic Growth. International Journal of Social Economics. 17(6). pp.60 –66. • John,R.,2005.Global Business Strategy.Cengage Learning EMEA.

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