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Sales Strategies . Laptop Presentation 2012. 3 Components of Success with Laptop. Rapport Building Transitions and Tie Downs Needs Based Closing. RAPPORT = 40%. NEED = 30%. Laptop. Agent. PRESENTATION = 20%. CLOSE = 10%. Keys to Rapport. Be EXCITED to watch the videos Nod your head
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Sales Strategies Laptop Presentation 2012
3 Components of Success with Laptop • Rapport Building • Transitions and Tie Downs • Needs Based Closing
RAPPORT = 40% NEED = 30% Laptop Agent PRESENTATION = 20% CLOSE = 10%
Keys to Rapport • Be EXCITED to watch the videos • Nod your head • Interact with the clients • Remember people buy because they like and trust you first! • People have to like you, trust you, and respect you. • Be an insurance professional for the clients
Transitions and Tie Downs:Needs Analysis • Survey to Close: 3 Part Process I - R - T • I = Intro and Play Video • R = Recap the Benefit • T = Tie Down
Needs Based Closing • Constantly role play closing in your agency • Things to avoid: • Dropping down too soon • Dropping down too much • Taking protection completely off the program • Leaving needs uncovered • Selling the dollar amounts of coverage, sell the concept of the coverage instead