Case Study Assignment help on Jewelry Business

1. Jewelry 1 Running Head: JEWELRY BUSINESS Jewelry Business

2. Jewelry 2 Introduction • Crystalline Jewelers offers brand name jewelry, including watches and has a broad selection of classic and contemporary styles. • It sells more diamond jewelry and offers gold, cultured pearls and an extensive wedding jewelry selection in North America • Collaboration tools • Various tools including video conferencing, web based tools, online tools, internet, websites, collaboration companies, organizing successful events with other companies, exhibition and fashion shows Strategic and Tactical Decisions

3. Jewelry 3 Best tool • Organizing successful events in the form of special customer event, diamond exhibition, prize draw, bridal shows, happy hours, special displays, special offers, talks, websites • Collaboration with media including newspapers, radio and TV channels • Online conferencing in its major events with the experts of fashion, diamond and jewelry

4. Jewelry 4 Leverage of this tool

5. Jewelry5 Web 2.0 • Web 2.0 is used to describe a new generation of web-based services that allow people to interact, collaborate and share information • web 2.0 technologies in website have the potential to reach out to a large audience base • Develop a websites, identify target audience and develop required content, this retail store could expand market reach

6. Jewelry 6 B2B and B2G • B2B is business to business and B2G is business to government transactions • B2B can revolve around business-to-business transactions while in B2G, business deals directly with the government • This retail store should use B2B business transaction to expand its business • It reduces searching and processing costs.

7. Jewelry 7 Cont… • Online processing improves inventory management and logistics • e-markets increase price transparency in the transactions • B2B e-markets also allow multiple buyers and sellers to participate in two-way or reverse auctions • In that, buyers have opportunity to compare prices and take buying decisions

8. Videofor Organizing Tool • http://www.youtube.com/watch?v=vZFI2yLc0G8

9. Jewelry 9 References • Bernabei, R. (2011). Contemporary Jewellers: Interviews with European Artists. UK: Berg. • Clair, S. S. (2012). Expand Your Reach: Marketing in a Web 2.0 World. Retrieved from: http://www.recmanagement.com/201003fe03.php • Frya, D. (2011). B2B VS B2G: How eCommerce Can Save the Government Money. Retrieved from: http://turnlevel.com/2011/10/17/b2b-vs-b2g-how-ecommerce-can-save-the-government-money/ • Hansen, M. (2009). Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results. UK: Harvard Business Press. • Isar, Y. R. & Anheier, H. K. (2010). Cultures and Globalization: Cultural Expression, Creativity and Innovation. USA: SAGE. • Marcus, G. E. & Mascarenhas, F. (2005). Ocasião: The Marquis and the Anthropologist, a Collaboration. USA: Rowman Altamira. • Napier, H. A., Rivers, O. N. & Wagner, S. W. (2006). Creating a Winning E-Business. USA: Cengage Learning. • Rudo, P. (2011). Best-Practices and Insider Tips For Closing More Sales Using Web-Based Video Collaboration. Retrieved from: http://enterprisefeatures.com/2011/01/best-practices-and-insider-tips-for-closing-more-sales-using-web-based-video-collaboration/ • Swabey, P. (2008). Web 2.0 in business. Retrieved from: http://www.information-age.com/channels/information-management/features/650221/web-20-in-business.thtml

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