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2014 Bayan Boost Campaign June 11, 2014

2014 Bayan Boost Campaign June 11, 2014. Background. There is a Need for a Fixed & Wireless Fused GTM. Growing Potential in Regional Areas. Background. High Volume of Regional Cities and Municipalities. Objectives.

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2014 Bayan Boost Campaign June 11, 2014

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  1. 2014 Bayan Boost CampaignJune 11, 2014

  2. Background There is a Need for a Fixed & Wireless Fused GTM Growing Potential in Regional Areas

  3. Background High Volume of Regional Cities and Municipalities

  4. Objectives • Create a targeted marketing campaign to further penetrate regional areas and increase market penetration • Bring the ff solutions: • PLDT Negosyo Boost • Sun Message Cast • PLDT Cloud Web Presence • SUN FLP • SmartBro • Target 20 Small Cities or Towns by end of July • Generate incremental revenues for the group

  5. Program Overview BAYAN Boost “Ang bayan na may negosyo, ay bayan na maunlad.” Targeted marketing campaign to cover all regional areas for PLDT SME Nation (PLDT, SUN, and SMART) Partner with LGUs to boost local businesses, thereby boosting the town/city itself

  6. Go-to-Market Activities BAYAN Boost “Ang bayan na may negosyo, ay bayan na maunlad.” INTERNET PRESENCE Market our solutions by making our brand part of the eco-system of the LGU and SMEs in the area Establish Facebook page listing for local businesses in the area MARKET STRUCTURES Town Welcome Arches Name of the Town Powered by Negosyo Boost Waiting Shed Signage Powered by Negosyo Boost Free Web Presence for LGUs in the regional area Small Businesses Signage Restaurant Name Powered by Negosyo Boost

  7. Go-to-Market BAYAN Boost “Ang bayan na may negosyo, ay bayan na maunlad.” Market our solutions by making our brand part of the eco-system of the LGU and SMEs in the area LGU Roadshow with Target SMEs/ Businesses Free Electronic Direct Mailer service for key local businesses Special Offers (i.e Free Pocket Wi-fi for key businesses from Negosyo Boost)

  8. Offering BAYAN Boost BAYAN Boost “Ang bayan na may negosyo, ay bayan na maunlad.” Push the following services

  9. Offering An affordable complete business solution composed of DSL, voice and hardware & software bundle to aid in your business growth.

  10. Offering • Message Cast Send messages to multiple recipients with just one click and brand name as the official sender of messages Postpaid Plans

  11. Offering enables SMEs to easily create, publish, host and manage business website for a DIY tool for instant Online Presence

  12. Offering Postpaid & Prepaid Hybrid Postpaid:subscriber gets a monthly fixed load with unlimited texts and free calls. Prepaid: subs can top-up or load through call cards/loading station.

  13. Offering

  14. Target Areas North Luzon South Luzon Laoag, Ilocos Norte Vigan City, Ilocos Sur Imus, Cavite Bacoor, Cavite Antipolo City, Rizal San Fernando, La Union Calamba, Laguna San Juan, Batangas Puerto Princesa, Palawan San Fernando, Pampanga Gen. Trias, Cavite Amadeo, Cavite

  15. Target Areas Visayas Mindanao Panglao, Bohol Iloilo City, Iloilo General Santos City Zamboanga City CDO City, CDO Bacolod City, Bacolod Davao City Roxas City, Capiz

  16. Next Steps • Creatives • Sven tapped and briefed • Target presentation by June 16 • LGU List and Penetration • Schedule meetings with target LGUs (June 10-13) • Finalize schedule of bayan boost roadshow • Costing of Marketing Structures: • Town arch, Banderitas, Signages, Flyers & Posters • Website (free 2 months) • Message cast (free 1k) • Create Working Team (Product, CES, Sales, etc) • Target start of bayan boost roadshow (June 26 or 27)

  17. SUCCESS STARTS HERE.

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