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Movie Distribution

Movie Distribution. The World of Motion Pictures. The Power of Film. The motion picture industry is one of the only industries that thrives during tough economic times people want to escape real life. How does it all begin? . Old Movie (re-make) Old TV show (re-thought) Current TV show

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Movie Distribution

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  1. Movie Distribution The World of Motion Pictures

  2. The Power of Film The motion picture industry is one of the only industries that thrives during tough economic times • people want to escape real life

  3. How does it all begin? • Old Movie (re-make) • Old TV show (re-thought) • Current TV show • Video Game • Book (Fiction or Non-fiction) • Real life event • Comic book • Original idea

  4. The Development Process 1. The pitch (sharing the idea) 2. The treatment (developing the general idea/plot) 3. The script (a writer is hired to develop the script) 4. The notes (what does the studio think) 5. The re-write (revise the script using notes) 6. The notes (what do they think now?) 7. The re-write (revise AGAIN)

  5. The Producer The Director The Actors The Package

  6. The Producer • Oversees and delivers the final film • May take on financial risk during pre-production • Many producers may also be talent (director, actor) • The only career in entertainment that doesn’t require talent, but rather a strong network of allies George Lucas Star Wars Ron Howard The Grinch, Cinderella Man

  7. The Director • Guides the actors and film crew • Control the dramatic and artistic aspects of the movie • May also be the producer, but if not then they work under the producer • Works with editors during post-production Michael Bay Transformers M. Night Shyamalan The Village, Signs, The Sixth Sense

  8. Actors who are also producers/directors Dodgeball Starsky and Hutch 30 Minutes or Less Blades of Glory Eat, Pray, Love The Departed The Time Travelers Wife Moneyball Letters from Iwo Jima Million Dollar Baby Unforgiven

  9. The Rest • The music supervisor • The stunt coordinator • The set designers • The wardrobe designer • The lighting crew • The location scout • Stand ins

  10. Production Weeks to Months

  11. Production Dangers • Bad weather • Publicity scandals • On set difficulties - broken equipment • Walk offs - actors and directors leave the set • Accidents (someone gets hurt) • Management change

  12. Post Production • Editing • Effects • Music • Color correction • Timing • Continuity

  13. Continuity • Different parts of a scene may be filmed at different times • All the lighting and surroundings must be exactly the same

  14. The Test Screening • Determine audience (target market) • Pick a location (usually near Los Angeles or New York) • Audience is recruited to watch the film • They fill out questionnaires • Feedback might used to alter the movie before the actual release

  15. Test Screening Dangers • Negative On-line reviews • An “odd” audience • Focus Group misdirection • Stolen still shots • Video taping (cell phones) posted to YouTube

  16. The Film is Finished

  17. Movie Marketing

  18. The Trailer • An advertisement for a feature film • “Trailer” – used to be shown at the end of a movie, but people started leaving so they were moved to the beginning • Shown in multiple locations: • TV • Internet • Before feature film in the theater • Before feature film on DVD

  19. Trailer Cutting • Can begin during the very early stages of production • Teasers can be cut from dailies (footage that might not make it to the actual movie) • Each trailer cut attempts a different positioning (to attract a larger audience and see which trailers attract more people)

  20. Next • From the trailer they begin: • Internet marketing • TV spots • Publicity strategy (with actors)

  21. Marketing Timeline • Teaser Trailer (big movie) 6 to 8 months before opening • Website – teaser page generally starts 8 months out • Teaser Poster (big movie) 6 to 12 months before opening • Poster 4 to 5 months prior to opening • Trailer 3 to 4 months before opening • Outdoor – generally 4 weeks • TV Campaign – generally 4 weeks

  22. Other Marketing • Special programming • Publicity • Print • TV • On Line Advertising (biggest one) • Print Advertising (not very common) • Newspaper (but no one reads it anymore) • Magazines

  23. Marketing Dangers • Publicity nightmares • TiVo • Gossip becomes bigger than the movie

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