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1. 5 Secrets to Becoming a Sales Superstar Randy Shuttleworth, CSP
randy@training-company.com
780 944 4689
@CPSA @Super_VW
2. A Brief History of Selling
3. A Brief History of Selling
4. A Brief History of Selling
5. A Brief History of Selling
6. A Brief History of Selling
7. A Brief History of Selling
8. A Brief History of Selling Postwar
(Psycho-Manipulators)
9. Today CONSULTATIVE
SELLING Focus on adding value
Partners
Investing not spending
10. 4 Keys To Success Find Out More Ask more than tell
Current situation
Desired situation
Buying process
Competitive situation
Like
Do better
Time & budget
Success criteria
11. 4 Keys to Success Focus on ROTI
(Return On Time Invested)
12. 4 Keys to Success Focus on ROTI
For Example
ABC TOOLS $50,000
Otnorot $75,000
Blue Construction $32,000
13. For Example
ABC TOOLS $50,000
Otnorot $75,000
Blue Construction $32,000 4 Keys to Success
14. 4 Keys to Success Focus on ROI
(Return On Investment)
15. 4 Keys To Success Benefit to Customer
(Convert to $$$) Lowered labour cost
Faster delivery to their customer
Lowered production cost
Reduce down time
Reduce purchase cost
Etc.
16. 4 Keys To Success Keep Your Customers Your Customers 7 to 10 times as much to get a new one
Changes suppliers 45% felt neglected
17. 4 Keys To Success
20. 4 Keys To Success
21. 4 Keys To Success
22. 4 Keys To Success Keep Your Customers Your Customers 7 to 10 times as much to get a new one
Changes suppliers 45% felt neglected
95% will stay with same supplier if issues dealt with QUICKLY!!!
23. Price is NOT Always the Issue
24. Price is NOT Always the Issue
25. Price is NOT Always the Issue
26. Price is NOT Always the Issue
27. Getting the Edge
28. Getting the Edge
29. What Else Has Changed?
30. What Else Has Changed?
31. Are You Ready? Focus on key customers (ROTI)
Ask lots of questions
Communicate the value (ROI)
Service the HE_ _ out of them
Learn new selling strategies
http://www.cpsa.com/salesTraining/index.aspx
32. Thank You for Attenting! Randy Shuttleworth randy@training-company.com
780 944 4690