The effective, technology driven partnership delivering proven sales results.

1. The effective, technology driven partnership delivering proven sales results.

2. Agenda Your challenge About us What we have delivered – some case studies What we will deliver for you Commercial requirements Next steps

3. Your challenge

4. IntroductionYour challenge Economic…. Difficult European economic conditions, rates pressure, budgets squeezed, limited or inconsistent conversion Tour operators…. Directional selling by major T/O brands, creation of competitive hotel product, limited or inconsistent conversion – your distribution partners are becoming competitors Bed banks & OTA’s…. Commoditising your product and brand Flash sales…. Only offer irregular and inconsistent access to market Your marketing budgets…. Are finite and allow for only limited activity in each source market Consumers want…. Trusted, secure and financially protected holiday packages

5. About Us

6. About UsA unique combination of skills and resources Your Hotel Proven Technology Booking and Fulfillment Inventory Management Experienced Sales & Marketing Team

7. About UsA unique combination of skills and resources • Your Hotel • Brand and reputation • Great rooms, restaurants, pools, spa, leisure facilities…… • Service excellence and a great customer experience • Substantial investment • Effective Sales & Marketing • Design, develop & launch a bespoke, feature rich website • Invest in marketing activity to optimise website exposure and relevance • Ensure that SEO and PPC are managed effectively with cost effective ROI • Responsive, quick to react, experienced, agile, knowledgeable • Travel industry professionals

8. About UsA unique combination of skills and resources Your Hotel • Cloud based suite of travel technology products • Proven scalable platform – in excess of 1,000 000 transactions per month • Delivers proven competitive advantage • Integrates with 3rd party systems • Flexible, efficient, advanced • Experienced and knowledgeable staff • Direct contracts with selected properties worldwide • 24/7 emergency client support • Beneficial payment terms • In resort representatives (selected resorts) • Transfer arrangements worldwide (Transfers4Travel) • Finalist – Travelweekly Most Innovative Agency • Finalist – Travelweekly Homeworker of the Year • Fully ABTA and ATOL bonded • Agents success is dependent on client satisfaction – no directional selling • Personal service, extended hours

9. About UsTotal revenues generated for our hotel partners 2010 2009 2011 2012 £25m £20m £15m £10m £5m Total Sales £3,000,000 Total Sales £8,000,000 Total Sales £12,000,000 Total Sales £24,000,000

10. What we have delivered

11. What we have deliveredPurpose built resort Sani Case Study • Booking totals • 2012Total Room Nights Booked 22334 • 2011Total Room Nights Booked 17653 • 2010Total Room Nights Booked 16238 • 2009 Total Room Nights Booked 7753

12. What we have delivered Family hotel chain Cordial Case Study • Booking totals • 2012Total Room Nights Booked 21567 • 2011Total Room Nights Booked 15096 • 2010 Total Room Nights Booked 7691

13. What we have deliveredImmediate response, agile marketing Current Campaign Case Study Business issue Difficult European economic conditions, rates pressure from traditional routes to market, consumer budgets squeezed, inability to directly address chosen markets cost effectively. Agreed Action Result Implementation Agreed action Establish and develop a ‘brand proposition website’ initially for the UK and Irish markets, but positioned to expand subsequently into France, Germany, Scandinavia and Russia. Implementation To develop an effective web proposition with an appropriate luxury feel, in-keeping with the hotel’s own ‘look and feel’. Use proven and reliable fulfillment processes to provide immediate sales delivery focused on ‘least-sold stock’. Result Press interest, trade engagement following from consumer demand. Real time - instant and long term benefits and developed brand awareness within the first year. Delivering volume sales independently from traditional trade routes whilst increasing demand from those traditional routes as a result of enhanced brand awareness in the target marketplace.

14. What we have deliveredThe power of social media Active Social Media Management delivers high levels of client interaction – including in resort

15. What we have deliveredWhat our partners say “We are very pleased having the chance to cooperate with ‘Your Hotel Integration’, a very dynamic and innovative Tour Operator” Sotiris Manolitsas, General Manager, Pilot Beach Resort “‘Your Hotel Integration’ has been a strategic partner for our hotel group during the past four years.  Our relationship is built on mutual trust and interest and we plan to continue our partnership in the years to follow.” Manos Vatzolas, Sales & Marketing Manager, Domes of Elounda Resort “In ‘Your Hotel Integration’ we have found a young, professional, reliable, dynamic and proactive team which has helped us to market our product through new channels in the important UK & Ireland markets.  We are really glad we met these guys.” Nicolás Villalobos, General Manager, Cordial Canarias Hotels& Resorts “Sani Resort has worked with Your Hotel Integration for over 5 years now and they have been providing us with technology and mainly commercial, marketing and fulfillment services. We started a conservative cooperation at first and then saw it grow by 900% and becoming what it is today: 35% of our UK Market production. The UK, being the biggest market in a resort that already enjoys 96% occupancy and high rates is a big responsibility and they are handling this very responsibly and efficiently. Their team and therefore services are consisted of knowledgeable and dynamic individuals that have always been capable of handling all challenges that our dynamic market poses. We are quite a demanding partner as well and our long experience in the tourism industry would have it no other way”. Antonis Avdelas, Director of Sales & Marketing, Sani Resort

16. What we will deliver for you

17. What we will deliver for youOur focus • Building your brand • Marketing focused exclusively on developing and reinforcing your brand and reputation in the UK market • Launch and improve a high quality, feature rich, bookable website • Consistent multi channel marketing across all channels – web, social media, email, mass media promotions • Proven marketing team • Invest in marketing activity to optimise website exposure and relevance • Ensure that SEO and PPC are managed effectively with cost effective ROI • Responsive, quick to react, experienced, knowledgeable • Travel industry professionals • Customer service and fulfillment • Train all sales staff comprehensively • Deliver best in breed customer service • Recruit in resort representatives (selected regions) • Fully bonded and protected to provide client reassurance • 7 days a week – open extended hours • Targeted selling • Activity focused on aggressively marketing and selling targeted dates to support high season sales • Selling in advance – active early promotion giving you great visibility of booking patterns (Sani Hotels – 3000+ bed-nights already booked for 2013)

18. What we will deliver for youA comprehensive and proven programme to grow your sales • Your Hotel Integration creates an individually designed, bespoke and feature rich website consistent with your brand and look and feel • Unique content is written by our in house experts supported by your supplied images/videos • Integrated on-line booking capability – flights+hotels+transfers • Customer reviews – real reviews from real clients • Active Social Media management (facebook, twitter) – offers promotion, news items, weather highlights • Integrated on-line booking supplemented by extensive UK sales team – dedicated freephone number, extended hours, fully product trained • PPC and SEO campaigns managed, monitored and continuously improved by Your Hotel Integration Marketing Team • Inclusion in media promotional campaigns (travelzoo, dealchecker) regularly reaching up to 10 million UK holidaymakers per week. • Targeted PR activity supporting your brand • Mobile website offering – in development • Customer mailings – regular mailings to c.50k Your Hotel Integration existing holiday customers • Establish direct relationships between your senior managers and Your Hotel Integration Marketing team – working together • Germany, Scandinavia and France distribution targeted for 2013

19. What you must do for usYour commitment to Your Hotel Integration • Contract with Your Hotel Integration at your “best” tour operator rates. We don’t ask for better rates than your other partners but need to ensure our holiday prices are competitive. • Mandate a minimum agreed “mark up” across all partners and police agreements fully and effectively • Access to occasional and/or exclusive offers. Your Hotel Integration works with you to generate targeted sales at key periods and preferential deals from time to time are both very effective and support our extensive marketing activities – example offers include early booking offers/spa treatments included/room upgrades/ board upgrades. • Minimum 3 year marketing agreement – all source markets • Allocate a senior manager (with decision making authority) as the key contact with Your Hotel Integration – our experience is that regular communication and developing a strong mutual relationship pays dividends • Support sales team product training. The better our sales teams know the property and the product, the easier it is to convert sales. Product training can be carried out by UK representation, face to face sessions with hotel teams, conference call or resort visit. • Supply assets for the website design and development – images, videos, 360 degree tours, logo references, any brand guidelines, colour references etc.

20. Commercial requirements

21. Commercial requirements Contract and rate agreement Rate agreement (best tour operator rates), health and safety documentation and trading contract. Marketing funds (To be agreed) We will agree a turnover based marketing contribution from you based on hitting pre-defined sales thresholds. Marketing funds are only due when sales targets are hit and are in addition to marketing activity funded solely by Your Hotel Integration. Website creation Domain name acquisition, website design and development, content creation, website hosting and infrastructure set-up. Marketing agreement A non exclusive 5 year contract with a 3 year term across all source markets. Approval of domain name purchase using your brand e.g. saniholidays.com.

22. Next steps Agree and complete commercial requirements Sign letter of engagement… …make it happen

23. The effective, technology driven partnership delivering proven sales results. The effective, technology driven partnership delivering proven sales results.