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ANM 104 DESIGN THEORY & PRACTICE

ANM 104 DESIGN THEORY & PRACTICE. Quiz What ’ s New on the Class Blog Color Wheel Assignment Check Color Properties and Color Schemes Review The Emotional Attributes of Color Color Mixing Assignment Part 2 Defining Pop Art Researching and Gathering Reference Pop Art Assignment.

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ANM 104 DESIGN THEORY & PRACTICE

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  1. ANM 104 DESIGN THEORY & PRACTICE • Quiz • What’s New on the Class Blog • Color Wheel Assignment Check • Color Properties and Color Schemes Review • The Emotional Attributes of Color • Color Mixing Assignment Part 2 • Defining Pop Art • Researching and Gathering Reference • Pop Art Assignment

  2. ANM 104 DESIGN THEORY & PRACTICEASSIGNMENT REVIEWColor Mixing Assignment –Part 1: Portfolio Piece Paint in the 3 Primary Colors. Red, Yellow and Blue Mix two adjacent Primary Colors to create the Secondary Colors. Orange, Green and Violet Mix the Secondary Colors with its adjacent Primary Color to create the 6 Tertiary Colors. Red-Violet, Blue-Violet, Blue-Green, Yellow-Green, Yellow-Orange, and Red-Orange. Mix White with each color on the Color Wheel to create an approximate 75% Value of the color. 45% Value of the color. Maintained good craftsmanship.

  3. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWHue is the first property of Color Hue simply refers to the name of the Color. • Red, Green, Yellow, Violet, etc. are Hues. Although there are relatively few Hues there can be an almost unlimited number of Colors. • Pink, Rose, Scarlet, and Crimson are all Colors, but the Hue is Red.

  4. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Color Wheel The 12 Hues of the Basic Color Wheel are divided into 3 Categories: • Primary Colors • Secondary Colors • Tertiary Colors

  5. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Primary Colors. The 3 Primary Colors are: • Red • Yellow • Blue From these colors, all colors can theoretically be mixed.

  6. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Secondary Colors. The 3 Secondary Colors are mixtures of 2 Primary Colors: • Red & Yellow make Orange • Yellow & Blue make Green • Blue & Red make Violet

  7. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Tertiary Colors. The 6 Tertiary Colors are mixtures of 1 Primary Color with an adjacent Secondary Color: • Blue & Green make Blue-Green • Green & Yellow make Yellow-Green • Yellow & Orange make Yellow-Orange • Orange & Red make Red-Orange • Red & Violet make Red-Violet • Violet & Blue make Blue-Violet

  8. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWValue is the second property of Color. Value refers to the lightness or darkness of the Hue. In pigment adding white or black alters the Value of the Hue. • Adding White lightens the color and produces what is called a Tint. • Adding Black darkens the color and produces what is called a Shade.

  9. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWIntensity is the third property of Color. Intensity refers to the brightness of the Hue. Because a color is at full Intensity only when pure and unmixed, a relationship exists between Value and Intensity. Mixing Black or White with a color changes its Value and at the same time affects its Intensity.

  10. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Monochromatic Color Scheme Color Schemes can be used to help Unify a Composition. A Monochromatic Color Scheme involves only one Hue. The Hue may vary in Value and pure Black and White can be added.

  11. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Analogous Color Scheme A Analogous Color Scheme combines several Hues that sit next to one another on the Color Wheel.

  12. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Analogous Color Scheme A Analogous Color Scheme combines several Hues that sit next to one another on the Color Wheel. The Hues may vary in Value.

  13. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Complementary Color Scheme A Complementary Color Scheme joins colors opposite each other on the Color Wheel.

  14. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Complementary Color Scheme A Complementary Color Scheme joins color opposite each other on the Color Wheel.

  15. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Split Complementary Color Scheme A SplitComplementary Color Scheme is related to the Complementary Color Scheme but utilizes colors adjacent to one of the complement pairs on the Color Wheel.

  16. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Split Complementary Color Scheme A SplitComplementary Color Scheme is related to the Complementary Color Scheme but utilizes colors adjacent to one of the complement pairs on the Color Wheel.

  17. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Triadic Color Scheme A Triadic Color Scheme involves three Hues equally spaced on the Color Wheel.

  18. ANM 104 DESIGN THEORY & PRACTICELESSON 4 REVIEWThe Triadic Color Scheme A Triadic Color Scheme involves three Hues equally spaced on the Color Wheel. The Hues form a triangle on the Color Wheel and suggest Unity and Balance.

  19. ANM 104 DESIGN THEORY & PRACTICELESSON 5 OVERVIEW The Emotional Attributes Of Color and how they work Color Mixing Assignment: Part 2 Defining Pop Art Pop Art Assignment

  20. ANM 104 DESIGN THEORY & PRACTICELESSON 5The Emotional Attributes Of Color The Color Wheel can be divided up into a Warm Color Palette and a Cool Color Palette. 1. A Warm Color Palette consists of: • Reds • Yellows • Oranges 2. A Cool Color Palette consists of: • Blues • Greens • Violets

  21. ANM 104 DESIGN THEORY & PRACTICELESSON 5The Emotional Attributes Of Color The Reds, Yellows and Oranges of the Warm Color Palette can visually convey: • Energy • Anger • Excitement • Aggression • Passion • Love • Physical Warmth

  22. ANM 104 DESIGN THEORY & PRACTICELESSON 5The Emotional Attributes Of Color The Blues, Greens and Violets of the Cool Color Palette can visually convey: • Peacefulness • Calmness • Serenity • Solitude • Mourning • Grief • Physical Coolness

  23. ANM 104 DESIGN THEORY & PRACTICELESSON 5ColorMixing Assignment: Part 2

  24. ANM 104 DESIGN THEORY & PRACTICELESSON 5Color Mixing Assignment –Part 2: Portfolio Piece Mix and paint your color palette for your Wallpaper Pattern. 1. Choose a Color Scheme • Monochromatic • Analogous • Complementary • Split Complementary • Triadic

  25. ANM 104 DESIGN THEORY & PRACTICELESSON 5Color Mixing Assignment –Part 2: Portfolio Piece Mix and paint your color palette for your Wallpaper Pattern. 2. Mix and paint 5 Tints of the original colors in the Color Palette. 3. Mix and paint 3 Shades of the original colors in the Color Palette.

  26. ANM 104 DESIGN THEORY & PRACTICELESSON 5 Defining Pop Art 1. Pop Art was one of the United States' major artistic movements of the 20th century. 2. It was a time of enormous economic growth for the U.S. and America was fast becoming a voracious consumer-orientated society. 3. It was the beginning of the age of commercial manipulation, celebrities, uniformity in commercial franchises and instant success. 

  27. ANM 104 DESIGN THEORY & PRACTICELESSON 5What is Pop Art? Essential Research Questions 1. Why was Pop Art created? 2. What inspired the Pop Artists? 3. Who were the Pop Artists? 4. What was the subject matter of Pop Art? 5. What were the methods and techniques the Pop Artists employed? 6. Were there any socio- economic or cultural influences?

  28. ANM 104 DESIGN THEORY & PRACTICELESSON 5Pop Art Assignment Create an original Pop Art Composition that successfully integrates: 1. A traditional Pop Art color scheme. 2. Pop Art themes and motifs. 3. Simulated Pop Art methods and techniques. 4. 21st Century comparable subject matter. 5. Pop Artcomposition design styles.

  29. ANM 104 DESIGN THEORY & PRACTICELESSON 5Pop Art Assignment: Creative Process 1. Research Pop Art by answering the essential questions. * 2. Identify the Color Palette and elements/subject matter utilized by the Pop Artists. * 3. Identify and research methods and techniques used by the Pop Artists. * 4. Brainstorm 21st Century comparable/related subject matter. * 5. Research and collect reference imagery for your Pop Art Composition. * 6. Sketch out individual imagery you are thinking of using in your Pop Art Composition on the Element Drawing Sheets. * 7. Use the Compositional Study Sheets to come up with three Pop Art compositional thumbnails. 8. Reproduce the most successful Pop Art Composition onto the Construction Grid.

  30. ANM 104 DESIGN THEORY & PRACTICELESSON 5Pop Art Assignment: Development Next Week: • We will have a critique of the Pop Art Compositions drawn on the Construction Grid. • We will continue on with finalizing the Pop Art Composition in class next week. • Bring your Bristol Board, Black Sharpies, AcrylicPaints, and Paint Brush.

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