Case Study: Customer Growth - Customer Lifecycle Marketing for American Retailer of Women's Clothing

1. ALLANT GROUP Case Study: Customer Growth - Customer Lifecycle Marketing for American Retailer of Women's Clothing CHALLENGE: An American retailer of women's clothing needed to optimize customer lifecycle marketing and improve marketing spend yield by increasing size and frequency of customer purchases. The retailer expected to increase the average basket size for the top 30% of their customer portfolio by 10%. ALLANT APPROACH: Allant used advanced customer segmentation with best customer clone modeling, seasonal targeting and customer research. ALLANT PLATFORM SOLUTIONS: Omni-Channel Manager Execute and measure omni-channel marketing campaigns Predictive Analytics Hub Create multi-dimensional customer segmentation ? and next logical cross sell / upsell models Marketing Data Hub Manage extensive customer and marketing ? campaign history One Touch Data Integration Hub Integrate customer transaction, promotion history and response, merchandise, and store data, with ? 3rd party demographics RESULTS: By evaluating cadence and spending velocities, Allant was able to achieve a 400% ROI over a multi-year engagement Increased sales to top 5 customer segments that represented 30% of customers? but 70% of sales Focused promotions on the 70% of customers at risk of attriting but not sizing? out of the brand to increase sales www.allantgroup.com 2056 Westings Avenue, Suite 400 Naperville, IL 60563 info@allantgroup.com © 2016 Allant Group, LLC. All Rights Reserved