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HOW THE WORLD OF STRATEGY WORKS

ATWC is a premier media management and business consultancy agency in Australia that provides dynamic strategic planning and ethnic brand marketing.

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HOW THE WORLD OF STRATEGY WORKS

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  1. HOW THE WORLD OF STRATEGY WORKS

  2. WHAT IS STRATEGIC PLANNING? • Broadly, strategic planning is the process of creating a strategic plan to ensure that a person/business reaches its final goal. It is always a good idea to have a plan to make sure that things are thought out properly and have a certain idea of the way things will pan out. Many businesses these days are bound by the difficulties of competition and dynamic environments in which they need structure and clarity. And this is brought about by creating a simple plan which will help them have a brighter future. • Your strategic plan must be – • Complete • All-Inclusive • Flexible • Future Oriented (Long Term)

  3. WHAT ARE THE DIFFERENT STEPS IN STRATEGIC PLANNING? • Every company will have their own way in which they will create their own plan as their markets, competition and values will be different. Every one will have their own strategy which will work best for their company. But however there are certain steps that must be followed in every planning process. These are – • Determining your current position • Identifying the important needs • Defining what needs to be achieved • Determining who will do what in the business • Reviewing the entire and making sure things are progressing properly

  4. WHAT IS STRATEGIC MANAGEMENT? • Strategic management is the process of managing all the strategies and plans of a particular business and making sure everything is going according to plan. The strategic management process is very important to make sure that all the plans are functioning the way they should be. Most companies either have an in house team that does this or they hire an outside professional consultant to help them with managing their strategies. The strategic management process must be - • Streamlined • Well-planned • Resource oriented • Keeping in minds opportunities • Performance oriented

  5. WHAT ARE THE DIFFERENT STEPS IN THE STRATEGIC MANAGEMENT PROCESS? • Every company has its own unique take of the strategic management process. Since every brand has a different outlook, values and goals, they all will have a different strategy to own the market. However, each and every one of this individual plans will fall under a broad and basic structure which must be followed to make sure the process is correct. These steps are – • Goal Setting • Analysis • Strategy Formulation • Making the plan • Plan Implementation • Plan Evaluation & Control

  6. THANK YOU

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