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Learn the Five "C's" of Credit - Cash Flow, Collateral, Financial Condition, Economic Condition, and Character - to educate your banker and cultivate an advocate in Karen Gladney, a trusted business banker. Discover ways to establish a strong relationship with your lender and ensure you are banking with the right bank. Attend the Michigan Montessori Society's Best Practices Workshop on October 12, 2019.
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Michigan • Montessori • Society October 12, 2019 Best Practices Workshop
Educating Your Banker to be Your Advocate She’s Your Ally Karen Gladney Business Banker
The Five “C’s” of Credit 1.CASH FLOW 2.COLLATERAL 5. CHARACTER 3.CONDITION - FINANCIAL 4. CONDITION - ECONOMIC
The Five “C’s” of Credit 1. CASH FLOW • Historic/Projected • Relative to Debt Service/Cap X Needs • Key Factors: Magnitude, Consistency 2. COLLATERAL 3. CONDITION – FINANCIAL 4. CONDITION – ECONOMIC 5. CHARACTER
The Five “C’s” of Credit 1. CASH FLOW 2. COLLATERAL • Liquidation Value vs. Fair Market or In Place Value • Key Factors: Magnitude, Volatility 3. CONDITION – FINANCIAL 4. CONDITION – ECONOMIC 5. CHARACTER
The Five “C’s” of Credit 1. CASH FLOW 2. COLLATERAL 3. CONDITION - Financial • How Well Capitalized is the Borrower • Key Factors: Leverage (Relative to Net Worth & Cash Flow) Liquidity Borrowing Capacity Access to Additional Capital 4. CONDITION – ECONOMIC 5. CHARACTER
The Five “C’s” of Credit 1. CASH FLOW 2. COLLATERAL 3. CONDITION - FINANCIAL 4. CONDITION - Economic • Exogenous Factors • Key Factors: Industry Outlook Market Outlook Customer Relationships Supplier Relationships 5. CHARACTER
The Five “C’s” of Credit 1. CASH FLOW 2. COLLATERAL 3. CONDITION - FINANCIAL 4. CONDITION - ECONOMIC 5. CHARACTER • By Far the Most Important • Key Factors: Capability and Integrity
Ways to Establish a Great Relationship With Your Lender • Do What You Say / Say What You Do • Keep Bank Informed Continuously -- Particularly if News is Bad • Quantify Impact • Action Plan • Impact on Borrowing Needs • Meet Projections • UNDER Promise / OVER Deliver
Ways to Establish a Great Relationship With Your Lender • Associate Yourself With Good Advisors • Leverage Relationships • Credibility • Get To Know Your Lender on a Personal Basis • Get to Know All Key Decision Makers in the Bank
Are You Banking With The Right Bank? • Does your relationship with your bank run deeper than your last financial statement? • Do you hear from your lender only when she needs something from you or does she call periodically just to stay up to date? • Does your lender think and talk strictly like a banker or more like an entrepreneur? • Does your lender take a genuine interest in your business?
Are You Banking With The Right Bank? • Does your lender take the time to really understand your industry, products and customers? • Do you have a close relationship with your lender such that you both are able to ask the tough questions and give honest answers? • Are you ever hesitant to provide negative information to your lender for fear she will over react? • Does the response time to your loan requests revolve around your bank’s internal committee schedule irrespective of whether or not that schedule meets your needs?
Are You Banking With The Right Bank? • Does your lender always act with a sense of urgency, responding more quickly than expected and delivering more than promised? • Do you have the utmost confidence in your lender’s ability to fairly and positively represent your company internally to all key bank decision makers or, do you at times wish you could be there to do her job? • Does the senior management of your bank have an interest in meeting with you and understanding your business? Do you even know the key decision makers? Are they located locally?
Are You Banking With The Right Bank? • Does your lender congratulate you on your company’s major achievements? • Do you consider your lender to be a commodity or a trusted advisor? • Does your lender treat your problems as her problems? • Does your lender find ways to get the deal done? Is she a doer or a talker? • IS YOUR LENDER SOMEONE TO WHOM YOU WOULD REFER YOUR MOST VALUED BUSINESS RELATIONSHIPS?
QUESTIONS? How Comerica Bank can help. SBA loans offer great options for working capital, equipment purchases, real estate purchase and business acquisition.
Thank YouMichigan Montessori Society Best Practice WorkshopOctober 12, 2019Karen Gladneykogladney@comerica.com 734-930-2433