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SOUTH AFRICA

SOUTH AFRICA. JOHANNESBURG. CAPE TOWN. CLIPPA SALES – FISHERMAN’S FRIEND DISTRIBUTOR SINCE 2000. ORIGINALLY PRIMARILY A TOBACCO PRODUCT DISTRIBUTOR:. SINCE 2000 SUCCESSFULLY DIVERSIFIED INTO CONFECTIONERY:. SOUTH AFRICA – SHIPMENTS / IN-MARKET SALES 2000 - 2013. SHIPMENTS GROWTH VARIED

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SOUTH AFRICA

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  1. SOUTH AFRICA JOHANNESBURG CAPE TOWN

  2. CLIPPA SALES – FISHERMAN’S FRIEND DISTRIBUTOR SINCE 2000 • ORIGINALLY PRIMARILY A TOBACCO PRODUCT DISTRIBUTOR: • SINCE 2000 SUCCESSFULLY DIVERSIFIED INTO CONFECTIONERY:

  3. SOUTH AFRICA – SHIPMENTS / IN-MARKET SALES 2000 - 2013 • SHIPMENTS GROWTH VARIED • STEADY INCREASE IN IN-MARKET SALES • 2013: +20% vs 2012

  4. RANGE ON SALE FROM 2000 (5) TO 2013 (9) • INCREMENTAL GROWTH – NO CANNIBALISATION • CHERRY STRIPE LAUNCHED 2004 – No.1 FLAVOUR – 21%

  5. DISTRIBUTION DEVELOPMENT POTENTIAL FOR FISHERMAN’S FRIEND IN FOOD, AND INDEPENDENT RETAIL

  6. THE COMPETITION FISHERMAN’S FRIEND COMPETES IN TWO CATEGORIES; THROAT WHERE THE ONLY COMPETITOR IS HALL’S, AND MINT, WHICH IS DOMINATED (80%) BY XXX, AND IMPERIALS. FISHERMAN’S FRIEND SHARE IS 3% IN VOLUME, AND 6% IN VALUE

  7. MARKET PRESENCE DISTRIBUTION: MARKETING ACTIVITIES: SAMPLING PRINT NATIONAL CONSUMER PROMOTION (DIS-CHEM DRUGSTORES) • PRESENT IN ALL MAJOR CHAINS: • Shoprite • Checkers • Pick’n’Pay • Spar • Dis-Chem • Clicks

  8. NATIONAL CONSUMER PROMOTION WITH DIS-CHEM PHARMACY/DRUGSTORE OUR NO. 1 CUSTOMER (May – Sept.) THE PRIZE!

  9. PROMOTION IN INDEPENDENT PHARMACY THE PRIZE!

  10. SOUTH AFRICA 2000 - 2013 – A SUCCESS STORY • HIGHLY PROFESSIONAL, COMMITTED DISTRIBUTOR • GOOD VOLUME GROWTH IN MARKET WITH LIMITED DISPOSABLE INCOME • DETERMINATION TO CONTINUE IN SAME VEIN • OUTSTANDING ACHIEVEMENT AWARD IN 2013 CAPE TOWN JOHANNESBURG

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