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Families and Media Literacy Research Forum

Families and Media Literacy Research Forum. Cockle Bay, Sydney Tuesday 23 September 2008. Margaret Cupitt Researcher, Strategic Research Section. Media use by young people. Media use by young people. Benefits of media use Research design Access issues

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Families and Media Literacy Research Forum

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  1. Families and Media LiteracyResearch Forum Cockle Bay, Sydney Tuesday 23 September 2008

  2. Margaret CupittResearcher, Strategic Research Section Media usebyyoung people

  3. Media usebyyoung people • Benefits of media use • Research design • Access issues • Use of electronic media by young people aged 8-17 years - TV, internet, mobile phones • Age and gender differences • Questions anddiscussion

  4. He has a learning/reading problem. Since he has been on the net, his reading is now up a year. Parent – benefit of the internet He helps us stay up-to-date by talking about what he is looking at. Parent – benefit of the internet I feel happier to let her have more independence as she can contact me. Parent – benefit of mobile phone

  5. Benefits of electronic media and communications technologies Internet - 96% of parents with internet at home Television - 82% of parents Mobile phones - 80% of parents whose child used a mobile phone

  6. Research design When • March - June 2007 Sample • national representative sample of 751 family households with young people aged 8-17 years Method • telephone survey with parents (n=751 households) • 3-day time-use diary completed by 8-17 year olds (n=1,003) from 751 family homes • day-4 diary questions completed by 8-17 year olds (n=1,055) on the day after completing the 3-day time-use diary

  7. Access to electronic media in family households, 2007(% of households n=751)

  8. Broadband = more online activities, 2007(% participation by 8-17 year olds, n=1,055)

  9. Family households without broadband internet, 2007(n=165 homes)

  10. Use of discretionary (free) time, 2007(average proportion of aggregate discretionary time)

  11. Electronic media activities, 2007(average proportion of discretionary time - age)

  12. Electronic media activities, 2007(average proportion of discretionary time - gender)

  13. Questions?

  14. Television viewing, 2007(average time spent viewing per day)

  15. Comparison of internet with TV, 2007(average time spent viewing per day – total sample)

  16. Internet use, 2007(average time spent online per day – by users)

  17. Internet activities, 2007(average time spent per day)

  18. Internet use–where and who with, 2007(proportion of time spent online)

  19. Mobile phone use, 2007(average time spent using mobiles per day – by users)

  20. Mobile phone ownership, 2007(proportion of young people n=1,055)

  21. Mobile phone activities, 2007(proportion of young people n=1,055)

  22. Time-use diary methodology • captured a range of electronic media and other leisure activities • identified where young people were, and who they are with, while doing activities • gave detailed time-use data in 15 minute time slots • covered every day of the week (during school term) • gave a measure of multiple activities • an indication of multi-tasking

  23. Questions and discussion • questions? • implications and observations? • value of the research? • insights from other research? • knowledge gaps?

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