Presenter’s Name Presenter’s Title

1. CALMAC Meeting PresentationLinda Schuck, CIEE Senior AdvisorJune 20, 2007Behavior, Energy & Climate Change (BECC) Presenter’s NamePresenter’s Title

2. Behavior, Energy & Climate Change Core Question: “How can a better understanding of human behavior and decision-making help accelerate our transition to a low carbon future?”

3. The Energy and Climate Challenge • Caused by human behavior and decisions • Individuals, groups, organizations, governments • Urgent: Needs our best skills and insights • Public will and commitment; multitude of approaches • Behavior assumptions at the core of all approaches • Behavior knowledge: Powerful resource • Under-explored and under-utilized • BECC Project: Effort to leverage this resource • CIEE/UC Objectives: Stimulate collaborations and initiatives by others

4. BECC Project • Goals • Increase awareness and encourage discussion of behavior, energy and climate change • Facilitate interaction, exchange & collaboration • Compile and summarize some of the key lessons from past findings • Expand support for behavior and social science research • Increase integration of behavior perspectives in technology, policy and program development

5. BECC Activities 1. Advisory Group: Spring 2007 -Policymakers, Researchers, Implementers/Influencers 2. Advisory Summit: May 31, 2007 -Identify areas of interest/ opportunity; “wish list” for research 3. Website & Bibliographic Database: Fall 2007 -Key BECC research and researchers -Collaboration: Stanford’s Precourt Institute for Energy Efficiency 4. Summaries/Overviews: Fall 2007 -Focused on areas of most immediate value -Collaboration: Researchers 5. National BECC Conference – November 8-9, 2007 -Framed around priority topics from Summit -Collaboration: ACEEE,utilities, government, business

6. 1. BECC Advisory Group - Policy POLICYMAKERS • Governor’s Office Brian Prusnek - Governor’s Office • Air Resources Board Dan Sperling – CARB Board Member and Director, ITS, UC Davis • Air Resources Board James Goldstene – Senior Advisor, Greenhouse Gas Reduction • Department of Conservation Bridgett Luther – Director • CEC Jackie Pfannenstiel – Chair and Commissioner • CEC Martha Krebs – Deputy Director for R & D • CEC Laurie ten Hope – Energy Systems Research Manager • CEC Sylvia Bender – Manager, Demand Analysis Office • CA EPA Eileen Tutt – Assistant Secretary for Climate Change Activities • CA Senate Christine Kehoe – State Senator • CA Senate Byron Sher - Former Senator, Professor Emeritus, Stanford Law • CA Senate Randy Chinn - Chief Consultant, Energy, Utilities & Communications • CA Senate Bruce Jennings - Senate Environmental Quality Committee • CA Assembly Jared Huffman - Assembly Member, 6th District • CA Assembly Carol Baker - Deputy Budget Director for Speaker Nunez • CPUC Jeanne Clinton - Clean Energy Advisor

7. Advisory Group (cont.) - Research RESEARCHERS/UNIVERSITIES • National Research Council Paul Stern - Director, Committee on Human Dimensions of Global Change • CA Institute for Energy & Environment Carl Blumstein - Director • Precourt Inst. for Energy Efficiency Jim Sweeney - Director & Professor, Stanford University • Energy Efficiency Center, UC Davis Andy Hargadon – Director • School of Management, UC Davis Nicole Biggart, - Dean • Center for Plug-in Hybrid Vehicles Tom Turrentine – Director, UC Davis (Anthropology) • Portland State University Loren Lutzenhiser - Professor, Urban Studies & Planning (Sociology) • School of Social Sciences, UC Irvine Linda Cohen, Assoc. Dean of Graduate Studies, Prof. of Economics • Lawrence Berkeley National Laboratory Alan Sanstad – Scientist, & Lecturer, UC Berkeley • Stanford University Paul Ehrlich – Director, Center for Population Studies • Stanford School of Medicine Carrie Armel – Stanford Prevention Research Center • CSU San Marcos P. Wesley Schultz - Professor of Psychology, CSU San Marcos • UC Energy Institute, UC Berkeley Severin Borenstein, Director • University of Delaware Willett Kempton – Marine and Earth Studies (Anthropology) • UC Sacramento Center John Griffing - Director, Public Service Program

8. Advisory Group (cont.) – Private & Non-profit IMPLEMENTERS AND INFLUENCERS • Pacific Gas & Electric Roland Risser - Director, Customer Energy Efficiency • Sempra/SDG&E Mark Gaines - Director of Customer Programs • SMUD Obediah Bartholomy – Mechanical Engineer • Southern California Edison Gene Rodrigues - Director of Energy Efficiency • Southern California Edison Catherine Hackney - Director, State Legislative Policy • Wal-Mart Trudi Hughes - Senior Public Affairs Manager, Wal-Mart • Public Opinion Mark DiCamillo – Senior Vice-President, Field Research Corporation • TV and Film Debbie Levin - Environmental Media Association, (invited) • Segmentation/Strategy Bill Guns - President & CEO, SRI Consulting Business Intelligence • Market Research Sharyn Barata - Vice President, Opinion Dynamics Corporation • Evaluation Jane Peters, President, Research Into Action • Public Relations/Issues Mgmt. William Kahrl – Head of Public Relations, KP Public Affairs • Clean Tech Business Jim Robbins - Executive Director, Environmental Business Cluster • Institute for Local Government Steve Sanders, Director, CA Communities Climate Action Program • NRDC Ralph Cavanagh - Senior Attorney • Union of Concerned Scientists Amy Luers - California Climate Manager • FlexYourPower Wally McGuire – President, • ENERGY STAR Wendy Reed – Campaign Manager, ENERGY STAR, US EPA • Alliance for Climate Protection Mark Simmons – Director of Marketing • Acterra Michael Closson - Executive Director • American Council for an Energy- Skip Laitner, Senior Economist, Karen Erhardt-Martinez, Research Efficient Economy

9. 2. BECC Advisory Summit: May 31 Strong interest, active discussion, many suggestions Majority of BECC Advisors attended (45 people) Brief background on behavior research Dr. Loren Lutzenhiser: “What do we mean by behavior and decision research and how can it contribute to CA’s response to climate change.” Advisors: What do you wish we knew? Interactive, cross-sector discussions Generated a “wish list” of about 100 ideas Advisors: Key areas of interest and strategic opportunity? Initial ideas but more discussion needed Advisors committed to continued engagement Advisors: Focus areas for BECC conference, website, summaries? Recommendations are being used to frame subsequent BECC activities

10. Summit: How Behavior Knowledge Can Help California’s Climate Response • Improve technology design, commercialization, adoption and appropriate, on-going use • Make policies and programs more effective and less costly • Encourage climate positive actions and decisions by individuals and businesses • Refine analytic models on which policies are based to better predict policy impacts

11. Summit: Some Areas of Interest/Opportunity • Utilities: Can behavior change strategies be an energy resource? • Policy: Incorporating behavior into AB32 implementation, response to policy approaches, effective and ineffective laws, regulation • Technology Research: Incorporating behavior insights at all stages. • Measurement: Impact of behavior-based activities – baselines, attributing changes, addressing constraints of current protocals • Policies/Models/Forecasts: Underlying assumptions need updating - most energy use by individuals (and even businesses) is not primarily based on “economically rational choice” and “payback analysis.” • Programs: What have we learned from 30 years of process evaluations? Getting more out of programs. Going beyond $ incentives • Consumer behavior: Segments, motivation, effective intervention, relationship of information, attitude formation and behavior change • Groups/Communities: social norms, social networks, competitions

12. 3. BECC Website and Bibliographic Database Collaboration: Precourt Institute for Energy and Environment (Stanford) Will host, fund and manage BECC website/database development Precourt People Institute Director – Dr. Jim Sweeney BECC Website/Database – Director, Dr. Carrie Armel Assistants: Adam Bad Wound and Ben Dudek Website will include Selected summaries or overviews Links or citations for research relevant to BECC • Applicable research in other areas (public health, psychology, social marketing, communications, etc.) • Energy-efficiency behavior research List/links of researchers (searchable by area of expertise) Will NOT duplicate CALMAC site, but will link to it Your help will be appreciated!

13. 4. Summaries/Overviews of Key BECC Areas • Will be presented at the November 8-9 conference and included on the BECC website • We are in the process of identifying areas and authors… suggestions? • Some topics being considered • Behavior change as an energy resource • What we’ve learned from 30 years of process evaluation • Insights from other areas of behavior research • Behavior and AB32 implementation • Consumer behavior and energy-efficiency • Behavior and energy models/forecasts

14. 5. National BECC Conference: Nov 8-9 • Planned for Sacramento or place with easy access for CA policymakers, researchers, implementers and influencers • Framed around priority behavior topics from Summit • Accelerating technology solutions • Changing behavior as an energy resource • Motivating individual/group action • Informing policy (including AB32) • Improving program effectiveness • Re-evaluating assumptions, models and forecasts • Collaboration: ACEEE, Utilities, CEC, other government agencies, businesses (yet to be determined) • Assumes funding is available

15. BECC Contacts: • Linda Schuck, CIEE, Senior Advisor, LJSchuck@aol.com, 650-722-2966 • Carrie Armel, Precourt Institute for Energy and Environment, KCArmel@stanford.edu, 650-380-1965