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Social Media Career Fair.

Social Media Career Fair. Getting Active in Social Media. Today.  “The skills you had that got you the job are not the skills you need to do the job .” Ford Motor Company. your old job. your new job. Futurist Driving instructor Marriage counsellor Speed dater Mah-jong player

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Social Media Career Fair.

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  1. Social Media Career Fair. Getting Active in Social Media. Today.

  2.  “The skills you had that got you the job are not the skills you need to do the job.” Ford Motor Company

  3. your old job your new job Futurist Driving instructor Marriage counsellor Speed dater Mah-jong player Astronomer Bicycle repairman Dragon Boat racer • Communications strategy • Internal communications • Media analytics • Media relations • Community relations • Business metrics • Communications planner • Hard worker

  4. but first. it context

  5. movable type one to many telegraph & phone one to one 500 years 4 revolutions airwaves one to many recorded image one to many

  6. REVOLUTION GLOBAL ONLINE “the largest increase in expressive capability in human history.” - Clay Shirky, Author

  7. publishers formerly known as audience many to many

  8.  “Every generation needs a new revolution.” Thomas Jefferson

  9. two drivers trust technology

  10. in one generation the nature of trust has changed irrevocably

  11. trust to operate in society’s best interest • Armed forces +43% • NGOs +27% • Education system +26% • Health system +17% • Trade unions/labor +2% • Legal system -2% • Global companies -9% • Large national companies -10% Accenture The Business of Trust, World Economic Forum “Voice of the People Forum”

  12. Profile of Protestors: “1/3 were older than 35, half were employed full-time, 13% were unemployed and 13% earned over $75,000.” – Baruch College School of Public Affairs ‘The Occupy Movement’ began 17/9/11and is now global

  13. YouAre No LongerTrusted

  14. but we trust Miss Fong in Hong Kong

  15. trust me

  16.  Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more than 1.22 billion in 2015eMarketer

  17. in your pocket now powerful easy fast connected ubiquitous cheap

  18. your new job instructions

  19. build a culture inform educate repeat honesty only policy identify yourself social media guidelines training constant communication clarity about home, work don’t start unless committed

  20. people trust brands that build a personal relationship Mobile Marketing Social Networks Search Personalized Online Communities Blogs Direct Mail Rewards Programs Online Display Advertising TRUST Targeted Online Brand Content Personalization Print Opt-in E-mail Radio TV Mass Awareness Consideration Trial Loyalty Advocacy Relationships Digital Traditional 20

  21. start by listening

  22. how to listensocial media monitoring

  23. trytalking

  24. outreach basics register connectfind your voice start small be consistent create a unique voice be relevant build a network, create allies register everywhere listen and respond

  25. “We have studies showing that brands connecting aggressively through social mediaare generating far greater revenue growth than those that are not. Marc Pritchard, Chief Marketing Officer, Proctor & Gamble, September, 2009 25

  26. harness yournetwork

  27. building allies to make friends be a friend create relationships know who is who conversations are two way be supportive make it habit to be online listen and help ask for guidance, feedback be really quick

  28. “ in a connected world, power shifts to those best able to connect. ” DovSeidman

  29. constantlyevaluate

  30. milestones understand measure evaluate link to business plan measure engagement trial programs ask for feedback

  31. the price of success is hard work

  32. now a word from my sponsor… Social Media • Listening and Analysis • Policy Development • Stakeholder Engagement • Program Development • Training • Outreach • Crisis Communications Corporate Communications Financial Communications • Media relations • Change management • Corporate branding and positioning • Reputation management • Crisis communications • Issues management • CSR programmes • Internal communications • Investor Relations • Financial reporting • Mergers & Acquisitions • Corporate Defense • Management Buyouts • IPOs/Listings/Capital raisings • Private Equity communications support • Restructuring Public Affairs • Government Relations • Competition issues • Merger control issues • Regulation issues • Litigation support • European Affairs • Opinion building • Policy and legislation monitoring

  33. GlobalFootprint, Local Knowledge, CoordinatedAcross the World31 offices, 25 countries, 6 continents, 1 firm • Over 350 highly experienced professionals • Over 40 nationalities • Blue-chip clients

  34. “If you don’t like change, you’re going to like irrelevanceeven less.” General Eric Shineski, Retired Chief of Staff, U.S. Army

  35. Follow Download:SlideShare.net/Wallyballoo Read: http://FacingChina.me FacingChina Attend: #3Shots - 23 April @ 18:00

  36. questions?

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