Social Media For Career Building

1. Marketing Yourself Using Linkedin

2. Focus of this Presentation Phase IV Marketing Self

3. Getting the job of your dreams, not just one that pays the bills. Market yourself in the internet age • what differentiates you in the marketplace? • establish your personal brand • compete in the new talent marketplace. • have your own website/blog • established social network profiles, • leverage your relationships and talents

4. Finding The Hidden Job Market • Over 80% of today's jobs aren't advertised, according to Howard Poplinger, owner of human- resource company Epic Development and Evaluation • Companies are relying more heavily on their current employee networks • According to career experts, there are also ways to tap into a company's network to find out about openings, even if the positions are never advertised publicly.

5. Five Ways Inside The Hidden Job Market • 1. Do Your research Not all businesses are hiring at once, but every industry is. • Your goal is to find out what companies in your target industry need to hire, even before they've put job descriptions together. Use local business publications to find businesses closer to home. For example, the Business Journals, which publishes in 41 regions nationwide, runs a list of Top 25 businesses in an industry every week, from ad agencies to accounting firms. A catalogs of potential employers- http://www.bizjournals.com/

6. Five Ways Inside The Hidden Job Market 2. Cast a Giant Net Your close friends won't get you a job. It's friends of friends, acquaintances and even strangers who will tell you something you don't already know. "Your uncle's accountant's tennis partner has the tip that leads you to your next job," says Asher. "So ask everyone you run into about the type of job you're looking for.”

7. Five Ways Inside The Hidden Job Market 2. Cast a Giant Net Virtual and brick-and-mortar social groups also are helpful in putting you face-to-face with potential employers and co-workers, such as your college's alumni association and career center. "They're good at helping you stay up-to-date with what's happening in your desired profession," says Joyce.

8. Five Ways Inside The Hidden Job Market 3. Be Specific The more vague you are about what job you're looking for, the more likely the person you're talking to about it will brush you off. "But the more specific you are, the more they'll try to help you," says Asher.

9. Five Ways Inside The Hidden Job Market 3. Be Specific And when you contact that person, be specific about what you can offer the company. How? Start by looking for a problem to solve, instead of just looking for a job, says Lindsay Olson, a public-relations recruiter and job- search blogger at LindsayOlson.com. 4. Become an Expert Yes, it's hard to say you're an expert with just four years of college classes under your belt, but there are multiple ways to show how quick you learn and how interested you are in a specific industry or profession. Keeping a blog is a tried-and-true way to show your knowledge. Same with posting public -- and relevant -- comments on blogs and news sites. Or build an expert list of books or items on Amazon.com, writing detailed reviews. "These are easy ways to build your credibility and create your personal brand," says Joyce. 5. And Yes, Use the Internet Social media is becoming more relevant in a job search. But while the jury is still out on Facebook and Twitter, experts agree that LinkedIn is a good way to get in touch with employers, so set up an account there ASAP. But don't be passive about your search. "Setting up your profile is just the beginning," says Olson. "To get the most benefit, you have to be proactive, reach out to others, and continuously build your network." She recommends doing tasks like personalizing your invitations you send to new connections; searching your college and social networks to see if former classmates work at places you want to be at; participating in LinkedIn Groups; and updating your status often in order to stay on your connections' minds. But overall, talking to computers doesn't count. It's getting in touch with the people who make decisions that does. Most importantly, persistence is key, says Asher. "In social etiquette, calling someone over and over is called stalking, but in business, it's called being serious."

10. Five Ways Inside The Hidden Job Market 4. Become an Expert Keeping a blog is a tried-and-true way to show your knowledge. Same with posting public -- and relevant -- comments on blogs and news sites. Or build an expert list of books or items on Amazon.com, writing detailed reviews. "These are easy ways to build your credibility and create your personal brand," says Joyce. 5. And Yes, Use the Internet Social media is becoming more relevant in a job search. But while the jury is still out on Facebook and Twitter, experts agree that LinkedIn is a good way to get in touch with employers, so set up an account there ASAP. But don't be passive about your search. "Setting up your profile is just the beginning," says Olson. "To get the most benefit, you have to be proactive, reach out to others, and continuously build your network." She recommends doing tasks like personalizing your invitations you send to new connections; searching your college and social networks to see if former classmates work at places you want to be at; participating in LinkedIn Groups; and updating your status often in order to stay on your connections' minds. But overall, talking to computers doesn't count. It's getting in touch with the people who make decisions that does. Most importantly, persistence is key, says Asher. "In social etiquette, calling someone over and over is called stalking, but in business, it's called being serious."

11. Five Ways Inside The Hidden Job Market 5. And Yes, Use the Internet Social media is becoming more relevant in a job search. But don't be passive about your search. "Setting up your profile is just the beginning," says Olson. "To get the most benefit, you have to be proactive, reach out to others, and continuously build your network."

12. Five Ways Inside The Hidden Job Market 5. And Yes, Use the Internet She recommends doing tasks like personalizing your invitations you send to new connections; searching your college and social networks to see if former classmates work at places you want to be at; participating in LinkedIn Groups; and updating your status often in order to stay on your connections' minds.

13. Five Ways Inside The Hidden Job Market 5. And Yes, Use the Internet But overall, talking to computers doesn't count. It's getting in touch with the people who make decisions that does. Most importantly, persistence is key, says Asher. "In social etiquette, calling someone over and over is called stalking, but in business, it's called being serious."

14. Source Linkedin http://www.linkedin.com/jobseeker

15. Source Linkedin http://www.linkedin.com/jobseeker

18. BranchOut

20. Some other key stats from Jobvite’s survey include: 64% of surveyed companies use at least two networks in their recruiting efforts, and 40% use three or more. Over the last six months 73% of all social hires came from LinkedIn, 20% from Facebook and 7% from Twitter Over the last six month, LinkedIn users received 52% of all social job referrals, while Facebook and Twitter each received 24% . Among companies anticipating increased hiring this year, 95% currently use or plan to use social recruiting.

22. Headline Powerful and relevant

23. KEY WORDS Executive Summary (Tips for Key words) Claim Your Custom Link and put on Business Cards etc Recommendations Links

24. Job Seeker Badge - Paid Premium Acct 2x as likely to be contacted 50% more likely to be found in search results

26. Who is looking at you? How are they finding you?

28. What Key Words Are they using To find you? How else are they Finding you? Do you respond?

33. Jobs Tab in Groups

35. Follow Get Updates and New Job postings FYI 1 million Companies have profiles on LI

39. 7 Websites with Company Information & Anonymous Job Reviews • Vault.com • PingMyCompany.com • RateYourJob-RateYourBoss • JobBite • Wovox • CareerLeak • GlassDoor

45. 5 Tips to on using SM to get a job 1. Leverage Your Social Reach • People get jobs through other people, not computers. • By having a personal connection to the company you’re applying for, your chances of getting a job multiply. • get introductions to people who work at companies you’re interested in.

46. Tools to expand your reach • LinkedIn. LinkedIn gives you access to hiring managers through your close connections.

47. Tools to expand your reach 2. InTheDoor.com. Think of InTheDoor.com as a job board overlay on your Facebook social reach. It connects Indeed.com’s aggregated job board database and your Facebook to show you who in your network can connect you with specific openings. You can find jobs at your friends’ companies, search for jobs in different cities by preference and search by company and job title.

49. 4 ways to get the most out of InTheDoor: • See all companies in your network that are currently hiring. • Explore by City. See where your friends live and where the jobs are! • Search Jobs. Search job opportunities exclusively in your network. • Get in the door! Don't be afraid to ask friends for an introduction, we let you do so on our site.

50. Tools to expand your reach 3. BranchOut.com. Much like InTheDoor.com, The main difference is that you access BranchOut from within your Facebook profile, and it gives you more of a professional identity. more than 3 million job listings and 20,000 internships listings, this site is serious business..