1 / 7

TOPIC

TOPIC. “MARKETING DEFINITION” IT’S A TOTAL SYSTEM OF BUSINESS ACTIVITIES DESIGNED TO PLAN, PRICE, PROMOTE, & DISTRIBUTE WANT SATISFYING PRODUCTS TO TARGET MARKETS IN ORDER TO ACHIEVE ORGANIZATIONAL OBJECTIVES” . NATURE & SCOPE OF MARKETING. EXCHANGE GENERATION

audra
Download Presentation

TOPIC

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TOPIC “MARKETING DEFINITION” IT’S A TOTAL SYSTEM OF BUSINESS ACTIVITIES DESIGNED TO PLAN, PRICE, PROMOTE, & DISTRIBUTE WANT SATISFYING PRODUCTS TO TARGET MARKETS IN ORDER TO ACHIEVE ORGANIZATIONAL OBJECTIVES”

  2. NATURE & SCOPE OF MARKETING • EXCHANGE GENERATION • EXCHANGE FACILITIATION. • HISTORY OF MARKETING • PRODUCT ORIENTED ERA • SALES ORIENTED ERA • MARKET ORIENTED ERA

  3. MARKETING CONCEPT • CUSTOMER ORIENTATION + ORGANIZATIONAL COORDINATION = CUSTOMER SATISFACTION + ORGANIZATIONAL SUCCESS

  4. IMPLEMENTING MARKETING CONCEPT • BY OFFERING RIGHT KIND OF PRODUCT • TO RIGHT KIND OF CUSTOMER • AT THE RIGHT KIND OF PLACE • AT THE RIGHT TIME • AND AT THE RIGHT PRICE • THROUGH SOCIETAL MARKETING ACTIVITIES

  5. ETHICS & MARKETING • ETHICS--------THE DESIRABLE CODE OF CONDUCT………. • CUSTOMER RELATED ETHICS • EMPLOYER RELATED ETHICS • SOCIETY RELATED ETHICS • SUPPLIER RELATED ETHICS

  6. IMPORTANCE OF MARKETING • GLOBALLY • DOMESTICALLY • ORGANIZATIONALLY • PERSONALLY BY: ADIL ADNAN.

  7. THANK YOU VERY MUCH

More Related