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21 January 2014 Appetite for Growth Ian Marshall Deputy President Ulster Farmers’ Union

Explore the history of agriculture and the barriers to growth, such as limited access to finance and cultural attitudes towards collaboration. Discover how the agriculture industry is evolving, with a focus on communication, collaboration, profitability, and trust. See how these key drivers are transforming the agri-food supply chain and creating new opportunities for growth. Embrace the discomfort of change and adapt to a new era of agriculture.

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21 January 2014 Appetite for Growth Ian Marshall Deputy President Ulster Farmers’ Union

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  1. 21 January 2014 Appetite for Growth Ian Marshall Deputy President Ulster Farmers’ Union

  2. Appetite for Growth • History of agriculture • A long lead time means that reaction times can be slow • Low margin and low return on invested capital

  3. Restrictions to growth • Access to finance • Confidence • Cultural attitude to collaboration • British and Irish

  4. Change Culture? • Change is uncomfortable • Catalysts for change

  5. So what’s different? • Agriculture and agri-food are no longer the ‘poor relation’ • Agri-food industry in conjunction with government see the opportunities • Foundations are in place

  6. Key drivers for growth in agri-food supply chain • Communication • Collaboration • Profitability • Trust and integrity

  7. In Conclusion … ‘in the business world the view in the rear view mirror is always clearer than the view in the windshield’ Warren Buffet

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