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Soybean Opportunities for U.S. Farmers Russ Carpenter, Chair United Soybean Board (USB) Communications Program to the National Farmers Union Beginning Farmers Institute September, 2011. Carpenter Family Farm Crop and beef cattle Trumansburg, N.Y. Population: 1,600 New York, N.Y.
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Soybean Opportunities for U.S. Farmers Russ Carpenter, Chair United Soybean Board (USB) Communications Program to the National Farmers Union Beginning Farmers Institute September, 2011
Carpenter Family Farm • Crop and beef cattle • Trumansburg, N.Y. • Population: 1,600 • New York, N.Y. • Population: 8.2 million Soybean Opportunities
Soybean Opportunities New York State Fair, Aug. 25 - Sept. 5, 2011 Syracuse, N.Y.
Percentage Change in Global Consumption: 1990-2010 Soybean demand up 145%; corn up by 76%, wheat up by only 21% Soybean Opportunities Source: John Baize & Associates
International Marketing • More than every other U.S. row sold abroad • Animal ag use is largest use • Domestic Marketing • U.S. animal ag: 98% soybean meal • poultry, pork, dairy, beef, fish • Food use: 83% of soybean oil • Soy biodiesel: 11% of soybean oil • Other: 6% • Know Your Customer, First • Think beyond your local elevator Soybean Opportunities
Under Contract for Specific Use • Trait-enhanced U.S. soybeans • www.QUALISOY.com • Premium Programs • Examples: food-grade, non-biotech, others • www.SoybeanPremiums.org Soybean Opportunities
Rotational Crop to Income Crop • 1.98 billion bushels in 1991 • 3.3 billion bushels in 2010 • Futures & Options • Manage risk • I forward contracted only 20% this year • Know Your Customer, First • Location, location, location! • Eastern U.S. is soy deficient • Largest acreage growth in Upper Midwest Soybean Opportunities: My Views
Expect the Unexpected • Huge competition for land • Weather • Diversify • Carpenters: soybeans, corn, cattle, hay • Manage Debt • If not, it could will bring you down Soybean Opportunities: My Views
Utilize multiple sources of info. • Print, radio, TV, Internet • Get Involved! • Qualified State Soybean Boards • United Soybean Board • Soybean checkoff: www.UnitedSoybean.org Soybean Opportunities: My Views
Soybean Opportunities United Soybean Board (USB)Long-Range Strategic Plan • Strategic Objectives • U.S. Soybean Meal • increase value • U.S. Soybean Oil • increase value • Freedom to Operate • freedom and infrastructure for us to operate • Customer Focus • quality U.S. soy products and services
Current USB Priority Issues • Short-term opportunities, challenges in need of • immediate attention by checkoff • Protect & Support U.S. Animal Ag • Transportation Infrastructure
Soybean Opportunities USB Impact Projects • 1. Identify Genes Affecting Yield • 2. Export Market Diversification
Soybean Opportunities Profit opportunities for all U.S. soybean farmers!