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RESEARCH METHODOLOGY

RESEARCH METHODOLOGY. ASSIGNMENT. - Yatin patil & group (MBA core F & core G). YATIN PATIL (CORE – F) MBACORE013122 PRIYANKA SAKAT(CORE-G) MBACORE013158 RAJASHREE PATIL (CORE-F ) MBACORE013143 JAGRUTI KHILARI (CORE-G ) MBACORE013156

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RESEARCH METHODOLOGY

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  1. RESEARCH METHODOLOGY ASSIGNMENT - Yatinpatil & group (MBA core F & core G)

  2. YATIN PATIL (CORE – F) MBACORE013122 • PRIYANKA SAKAT(CORE-G) MBACORE013158 • RAJASHREE PATIL (CORE-F) MBACORE013143 • JAGRUTI KHILARI (CORE-G) MBACORE013156 • PRIYANKA HARISH (CORE-G) MBACORE013152 • MANOJ NAYAK (CORE– G) MBACORE013163 GROUP MEMBERS

  3. the manager of company would like to enter in to the business related to NEW MOISTURISING SOAP FOR CHILDREN so as a marketing research consultant help him as what information need to collect as a marketing research for this product? SITUATION

  4. market size and value of baby care product users • demographic information : • about doctors, hospitals and medicals • birth rate of the country • working women in the country, age, income • demography of children's as per different genders and age etc. • customer classification • customer’s preference and loyalty • Behaviour, attitude and life style of the customer • target segmentation • product testing and copy testing • pre test and test marketing • price effective • close substitute and competitors existence • exporter potential • promotions INFORMATION NEED TO PROVIDE AS A CONSULTANT

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