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CHANGING THE GAME BY SIMPLIFYING I.T. Jean-Claude Michaca Vice President Fusion Middleware EECIS Sofia, 9 th of November 2011. WHAT ARE WE DOING WRONG?. - 2011 19’500 employee. 1985 - 2010 60’000 employee. 1895 - 2009 94’500 employee. WHO IS NEXT?. 1920. 2010. 90 years later.
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CHANGING THE GAME BY SIMPLIFYING I.T. Jean-Claude Michaca Vice President Fusion Middleware EECIS Sofia, 9th of November 2011
- 2011 19’500 employee 1985 - 2010 60’000 employee 1895 -2009 94’500 employee
1920 2010 90 years later Average 9 years Average 65 years Learning: Don’t take your pass success for granted
405.3 R&D Budget : 4,3 B$ Source Data; World Bank http://data.worldbank.org/indicator/GB.XPD.RSDV.GD.ZS/countries/all?display=map
71% of companies say that innovation is the #1 factor in competiveness Leading companies use IT to empower their people to drive innovation and change However, 70-90% of companies do not use IT to its potential Complexity is the # 1 reason for failure
MORE COMPLEXITY MEANS LESS INNOVATION
BIG DATA MOBILECOMPUTING EVOLUTION OF WORK CLOUD SILOS INTERNAL COMPLEXITIES EXTERNAL MARKET SHIFTS& TECHNOLOGY ADVANCES
BIG DATA MOBILECOMPUTING EVOLUTION OF WORK CLOUD SILOS INTERNAL COMPLEXITIES EXTERNAL MARKET SHIFTS& TECHNOLOGY ADVANCES
For the first time in the history of IT More Performance = Less Software Less Hardware and Less People Engineered To work together
WHAT DOES IT MEANS TO YOU? Understanding Business Strategies and how to enable it through technology is more important than mastering the technology itself.
It is easy to make simple things complex but is hard to make complex things simple
Business Excellence OPERATIONAL EXCELLENCE MANAGEMENT EXCELLENCE TECHNOLOGY EXCELLENCE
Operational Excellence COST QUALITY SPEED OPERATIONAL EXCELLENCE Goals: Operating on the efficiency frontier Freeing up resources to invest in value creation Get the most out of what you have
Management Excellence SMART AGILE ALIGNED MANAGEMENT EXCELLENCE Goals: Analyse to Adjust Plan to Act Stay ahead of the game Maximizing your return
Technology Excellence COMPLETE OPEN INTEGRATED TECHNOLOGY EXCELLENCE Goals: Aligning the Business Strategy to the IT Strategy Giving you maximum options Allowing it to happen no matter what
Engineered TO WORK TOGETHER
Value Creation Social Age Information Age Efficiency level Industrial Age Agriculture Age 1776 1911 1990 2010 Time
The Social Business At a time when firms in many industries offer similar products, business processes are among the last point of differentiation. Tom Davenport, Harward Business Review
A few Facts • It generates more traffic on the internet than Google • 50% of the internet Traffic in the UK is Facebook • 1 in 5 couple meet on line and 1 in 5 divorce are blamed on Facebook • In US, 70% of recruiters rejected candidates because of their information on line
The real question We don’t have the choice on weather we DO social media The real question is “HOW” and “HOW WELL” we do it Denial is not an option !
4 P’s of Marketing Phil Kotler + 5th P – People
But it is not finish… 5 R’s REPUTATION RESPONSIBILITY RIGOR RELATIONSHIP REWARD
Major issue… Culture clash Average Age: 56 years Average Age: 62 years
Why being social? Reduce cost Sell more • Only 14% of Consumer trust Advertising. • 90% trust peer recommendation
Be Careful of consequences: The Dave Carroll effect http://www.youtube.com/watch?v=h-UoERHaSQg
The Networked EnterpriseProcesses which go beyond the enterprise Business Agility
Changing rules “Conventional marketing wisdom long held that a dissatisfied customer tells 10 people. But…in the new age of social media, he or she has the tools to tell 10 million.” Paul Gillin, author of The New Influencers … so it is time to engage and care even more about your customers
What are people saying about us?
The ROI for social media is that your business still will exist in 5 years
Change in belief system Geocentric Model Ptolemy 90 -168 BC Heliocentric Model Copernic 1510-1610 AC