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Video 0 – Introduction to the eMarketing Flipped Classroom

IBMS Semester 6b Spring 2014 Mr. George Szanto. Video 0 – Introduction to the eMarketing Flipped Classroom. We’re flipping the classroom! . Turning the classroom up side down!. Why are we flipping the classroom?. Can you learn more this way? . How does it work ?.

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Video 0 – Introduction to the eMarketing Flipped Classroom

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  1. IBMS Semester 6b Spring 2014 Mr. George Szanto

    Video 0 – Introductionto the eMarketingFlipped Classroom

  2. We’reflipping the classroom!
  3. Turning the classroom up side down!
  4. Why are we flipping the classroom? Canyoulearn more this way?
  5. How does itwork? Voettekst
  6. Teaching Methods Used
  7. Required Resources Book ~ $17-25 Read ~ 200 pgs
  8. Required Resources - 2 Access toibmsem.org website
  9. Required Resources - 3 EmarketingStrategy Course Description PDF (on website)
  10. Required Resources - 4 Case HandoutsPDFs ( on website) Voettekst
  11. Case Based Study 11 different cases B2B or G2C or B2C Students are assigned to work on 1 case in pairs
  12. 6 Timed Computerized Quizzes – 1 each week in classHighest 5 quiz grades count. Voettekst
  13. No Cheating on Quizzes All quizzes are open book; free to surf internet; open notes – BUT NO Student to Student communications during quiz.
  14. 6 Workshops - 100 min each Work in pairs Learn from entire class as well
  15. Effort for 2 credits ≈ 56 hours as per IBMS norms Voettekst
  16. Grading No its not random!
  17. Class Assignment Deadlines Strategy Video Pitch posted to ibms.org website: June 11th @ 18:00 (failure to meet this deadline means you fail class) Peer reviews of 4 – 5 other strategy video pitches as assigned: June 18th @ 18:00 Personal reflection report: July 2nd @ 18:00 Voettekst
  18. Mainoutside class resource: www.ibmsem.org Videos: howto log in – use pcn@fonty.nl + pcn password. How to get help during the week
  19. Do before 1st workshop Watch video lectures 1-4 Read ALL of the cases, case instructions IBMS Semester 6 Emarketing Strategy - Case Analysis Instructions - Rev 3.0
  20. Do before 1st workshop Find your name on the list of cases, and visit the company’s website which is assigned to you Voettekst
  21. Now What Do I Do Next? Take the background survey (8 questions) first, telling us (the class) what you’re experiences are with eMarketing Strategy (it is anonymous). Take the initialbackground knowledge quiz NOWto let Mr. Szantoknow the general level of knowledge in this class (30 min). Login withyour PCN # only.
  22. See you later this week … in workshop 1
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