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Standardization activities on IPTV in CCSA

Global Standards Collaboration (GSC) 14. Standardization activities on IPTV in CCSA . Duo Liu Deputy Secretary General of CCSA. Highlight of Current Activities (1). 8 standards published 30 under development. CCSA IPTV initiatives: satisfied the needs of standard for convergence

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Standardization activities on IPTV in CCSA

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  1. Global Standards Collaboration (GSC) 14 Standardization activities on IPTV in CCSA Duo Liu Deputy Secretary General of CCSA

  2. Highlight of Current Activities (1) 8 standards published 30 under development • CCSA IPTV initiatives: satisfied the needs of standard for convergence • Task#1- overall issues, finished • IPTV scenario,requirements, architecture • Task#2- sub-systems arch & framework, Aug 2009 • CDN, DRM, security etc. • Task#3- STB interface and interoperability, finished • EPG, content delivery, service mgmt., terminal device mgmt. • Task#4- quality monitoring, May 2010 Task#1,finished Task#2, deadline Aug 2009 Task#3,finished Task#4 Aug 2005 2007 2008 2006 2009

  3. IPTVmarket development in China • IPTVuser amount grows rapidly • 2.8M (up to the end of 2008) • Increase rate keep high: 145% year on year • Estimated 10M by 2012 Data Source: CATR,2009

  4. Market Focus Shifting Emphasize capability & quality optimization and openness. Now Next ------------------------------------------------------------------------------ TV like service  rich broadband app Video definition SD  HD & Mobile TV & movie  User generated content Closed system  Open system STB  Terminal Convergence Fixed  Mobile IPTV …

  5. Strategic Direction • Accommodate requirements abstracted from • real operational need • identified IPTV market trends • Keep in line with Global Standard activities • adopt ITU-T IPTV recommendations as much as possible • make contribute to the ITU-T IPTV activities and other SDOs • liaise with ITU-T, IETF, ETSI, ATIS, and other SDOs • Strengthen cooperation with regional organizations • CJK • APT

  6. Challenges • Convergence introduces challenges • To define Unified architecture which should support Practicable & Flexible Business model • To open system capabilities to others, while the system must be manageable and in high level of security • To provide many kinds of terminal device access to IPTV for personal and adapted application and content

  7. Next Steps/Actions • Develop 2nd version of IPTV service requirements • Call for new requirements from the industry • Revise CCSA IPTV service requirements standard • Develop new version of CCSA IPTV Architecture • Revise IPTV Architecture according those new requirements • Add new capabilities, e.g. Ad insertion, audience measurement, mobility management, UGC • Expose capabilities (API) to third party SPs • Encourage members to participate IPTV work of ITU-T • Cooperate with other SDOs

  8. Proposed Resolution [optional] • N/A

  9. Supplemental Slides

  10. Coverage of CCSA IPTV Standardizations • Many important issues were covered in the 1st phase of CCSA IPTV standards including, • IPTV Standard Framework • IPTV Service Definition/Requirements • IPTV Architecture and General Technical Requirements • Specifications on the Service Network Architecture • IPTV Bearer Network related issues • IPTV Service Security and Content Security issues • Audio/Video Coding for IPTV • IPTV QoS Related issues • IPTV Network Management issues • Technical/Test Specifications of Key Equipments and Devices for IPTV (e.g. STB) • Interface Standardization and Interoperability • Study and develop new Protocol for IPTV (if needed) • IPTV BSS/OSS issues • IPTV Middleware • Network/Service Convergence

  11. Tree view of CCSA IPTV Standards • 8 published • 23 FCD • 7 Draft

  12. IPTV Standards published by MIIT • YD/T 1697-2007 Technical Specification for IPTV Content Operation Platform and Service Operation Interface • YD/T 1823-2008 IPTV Architecture and General Technical Requirements • YD/T 1824-2008 Architectural framework for IPTV Terminal Devices Management • YD/T 1825-2008 Technical Requirements of IPTV SIM-STB Interface • YD/T 1654-2007 IPTVService Requirement • YD/T 1655-2007 Technical Requirements of IPTV-STB • YD/T 1696-2007 Interface Specification for STB and IPTV Service Platform, Part 1 - General • YD/T 1695-2007 Technical Requirement of Access Network for IPTV

  13. Thanks for your attention

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