10 Lessons We Learned From Our First Facebook Live

1. 10 Lessons We Learned From Our First Facebook Live It’s no secret that it’s getting tougher for companies to get their posts seen in Facebook’s news feed. Facebook has made extra modifications in current months that give posts from buddies more priority than content shared by business pages. So how are you able to get more eyes on the content what you are promoting shares on Facebook? You want to begin utilizing ​Facebook Live​. Facebook has put numerous emphasis behind its livestreaming service. It even sends notifications to all of the followers of your web page when you are broadcasting reside and shortly after your broadcast is over. Live video also gets priority within the news feed. And your audience is craving stay video — individuals spend 3 times longer watching reside video compared to video that’s not live. So now’s the time to check it out to see if it works in your small enterprise or nonprofit. We not too long ago examined Facebook Live at Constant Contact. Listed below are 10 lessons we discovered from the experience: 1. Create talking points and a call to motion Before you tap the Go Live button, you need to decide what the aim of your broadcast is. You can give individuals a look behind the scenes, show off new products, make an announcement, livestream an occasion, interview someone, or try a Q & A session. Whatever you decide to focus on, create a listing of subjects you wish to cover and questions you’d wish to ask your friends or audience members, so that you aren’t under strain to think of issues on the fly. You additionally wish to ask your viewers to stick to you after the broadcast. Share a link to what you want them to do next — register for one thing, read something, purchase one thing, or try your web site — in the description of your video and as a comment on the livestream. 2. Pick a location on your broadcast Give your audience an interesting setting to have a look at throughout your broadcast. It may very well be your retailer or office or an occasion happening in the background. Make sure that the location is properly-lit and isn’t noisy so your audience can see and listen to you clearly. Facebook recommends that you've got a strong wifi signal or a 4G connection earlier than broadcasting. You should utilize instruments like speedtest.internet or the Federal Communications Commission’s velocity test app for Android phones or iPhones.

2. When we did a Facebook Live broadcast from the Agents of Change conference in Portland, Maine, we knew that there would be lots of people using the wifi at the event and we might not get a powerful sign. So we brought a portable cell wireless router with us. 3. Choose your broadcasting equipment Right now, Facebook allows business pages to run a Facebook Live broadcast from its Facebook and Facebook Pages apps for smartphones and tablets. It’s easy to broadcast from both device, but you might want to choose one over the other based mostly on what you’re broadcasting. We were seated for the Agents of Change Facebook Live broadcast, so an iPad worked well as a result of we could simply see any questions or feedback posted by viewers. But after we did a Facebook Live broadcast from our webinar room earlier than our current webinar with John Haydon, a smartphone was a better alternative so we may move across the room, show the environment, and interview the webinar hosts. If you’re going to remain in a single location, think about using a stand on your pill or smartphone to get the perfect view. 4. Do a dry run Practicing before a Facebook Live broadcast can enable you turn out to be more comfortable before you go on the air. Try utilizing your private Facebook page and broadcast to your friends or change the privateness settings on the submit to “Only Me.” Facebook will save the video to your account, and you can evaluation it to see if it's good to make adjustments before your broadcast. 5. Promote your Facebook Live broadcast Announce when you’ll be going live forward of time in your e mail advertising and marketing and social media communications so your followers will anticipate your broadcast. You should also embrace a picture that incorporates information concerning the time, date, and matter. 6. Give your broadcast a title When you click on the Live button on Facebook, the digicam turns on and there’s a space on the underside to supply an outline of your livestream. Share details of what you’re about to livestream so anyone who sees the activity in their information feed or views it later is aware of what to count on. Tag any individuals or pages which might be part of your broadcast to present it extra context. 7. Pay attention to timing Facebook suggests broadcasting for not less than 10 minutes, and Facebook Live has a time limit of ninety minutes. The longer you’re live, the extra probably individuals will see your broadcast in their news feeds and presumably share it with their pals. Have a clock or a smartphone operating a stopwatch app close by to keep track of the time. 8. Interact along with your viewers It’s necessary to greet your audience to make them really feel like they’re a part of your broadcast. Facebook Live shows you the number of individuals watching your broadcast, however doesn’t present you their names, so it's worthwhile to encourage them to talk to you.

3. Ask people an icebreaker question like “Where are you watching us from right now?” You’ll see the names of the commenters with their answers. Greet people by title and share their places with your viewers. 9. Remind your viewers what’s occurring Viewers will come and go quickly throughout your broadcast and they might not learn your Facebook Live title. Make sure to remind them about what’s occurring during your livestream. Take periodic breaks to greet folks who have simply joined you. Introduce yourself, introduce them to any guests you’re with, share the location you’re broadcasting from, and speak about why you’re doing a livestream. 10. Organize and promote your Facebook Live video Facebook will save your broadcast to your Facebook page’s video tab. From there, you'll be able to create a video playlist on your Facebook Live movies so they’re easy in your followers to search out. Promote your movies after the broadcast by sharing a link to your Facebook page’s video tab or a hyperlink to the person video. Video content is common along with your email subscribers, as properly. Don’t overlook to include your video in your next email publication.