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2013 Americas Seminar Offerings

Hands-On Campus Workshop – An Introduction to Software Defined Radio With NI LabVIEW and NI USRP Overview for RCs Lauren Mireles , Amy Grabein March 7, 2013. AT. Measurement. ECM. Academic. 2013 Americas Seminar Offerings. LabVIEW. Cross Program.

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2013 Americas Seminar Offerings

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  1. Hands-On Campus Workshop – An Introduction to Software Defined Radio With NI LabVIEW and NI USRPOverview for RCsLauren Mireles, Amy GrabeinMarch 7, 2013

  2. AT Measurement ECM Academic 2013 Americas Seminar Offerings LabVIEW Cross Program Introduction to LabVIEW and Computer-Based Measurements HO - 1/25 Go Live, Target Audience: Prospects Build an Automated Test Using LabVIEW PXI (HO): - 9/1 Go Live, Target Audience: Prospects Build an Automated Test Using TestStand PXI (HO) 4/15 Go Live, Target Audience: Prospects Fundamentals of Wireless Measurements (HO) – 4/15 Go Live, Target Audience: Prospects RF and Microwave Test Symposium Road show (HO) – 4/15 (Confirming schedule) Go Live, Target Audience: Prospects LabVIEW and USRP for Academic and Industry (HO) – 3/29 Go Live, Target Audience: Prospects Campus Tour - 1/15 Go Live, Target Audience: Prospects and Existing Customers Hands-On Campus Workshop - Acquiring measurements with NI LabVIEW and NI DAQ hardware (HO)– 1/15 Go Live, Target Audience: Prospects and Existing Customers NI Build Your Own Embedded Systems Workshop (HO) – Available now, Target Audience: Existing customers Developing Monitoring & Control Systems with LabVIEWcRIO (HO) – 2/15 Go Live, Target Audience: Prospects (Refresh available 8/1) LabVIEW User Group – 1/15 Go Live, Target Audience: Prospects and Existing Customers NITS (HO): - Oct. Go Live, Target Audience: Prospect and Customer LabVIEW Developer Education Day Road show – 2/21 Go Live, Target Audience: Existing Customers Note: For Hands-on seminars review the 2013 Hands-On Demo Equipment Reservation form. Some dates are blocked for maintenance and other events. Seminar briefs: http://nitalk.natinst.com/groups/ni-seminar-program

  3. NI Academic Program Prime Directive Grow adoption of graphical system design with LabVIEW sustainably as measured by number of students, educators, researchers and their level of proficiency

  4. 2013 Americas Academic Program Goals TBD • Obj: Grow Revenue by Enabling Educators to “Do Engineering” with Complete Teaching Solutions • Initiative: NI Makes “Doing Engineering” Accessible by addressing application areas to increase adoption (Circuits/Measurements, Controls, Communications and Student Design) • Obj: Grow Revenue in Academic Research • Initiative: Focus on Key Research Application Areas* (Structural Test, RF/Comms, and Energy – Smart Grid) • Initiative: Strengthen the Foundation for Broad-based Marketing to Researchers* • Obj: Deliver LabVIEW Proficient Students to Industry • Initiative: Drive LabVIEW training & certification for students, professors, and researchers * Collaboration with the Measurements, AT & ECM Programs

  5. Grow Revenue by Driving Educators to “Do Engineering” with Complete Teaching Solutions • NI Makes “Doing Engineering” Accessible by Addressing Application areas to increase adoption of Complete Teaching Solutions RF/Communications (USRP) Objective Audience Target key RF/Communications educators teaching lecture-based mathematical theory via PC-based simulations and educate them on the USRP platform, which compliments the existing approach by enabling students to work with live signals. Leverage compelling message, collateral, content and web environment that illustrates NI as clear teaching solution provider Products LabVIEW, USRP Metrics New Contacts Leads & Qualified Leads Quotes & Opportunities Revenue • RF & Communications Educators Key Deliverables • RF/Comms Teaching Case Studies (complete) • RF/Comms Multimedia (complete) • RF/Comms DM Content (complete) • USRP one hour presentation (complete) • USRP 3 hour hands-on workshop (new) • RF/Comms demos (complete) • Events: Trade Shows, Campus Tour

  6. Grow Revenue in Academic Research Focus on Key Application Areas Communications* Objective Audience Target researchers by leveraging compelling message, collateral, and content that illustrates NI as clear solution provider for RF/Communications research Products LabVIEW, USRP, PXI Metrics Number of Visits secured • Communications Researchers Key Deliverables • List of targets and contact information • Sales Enablement Kit: USRP + LabVIEW for Research (Feb-13) • Top Case Studies for RF/Comm (Mar-13) • 5-Slide Sales Pitch Deck: (May-13) • One-Hour Presentation (Slides and Demos) (May-13) • Presentation Promotion Collateral (Flyers and Posters) (May -13) • Presentation Promotion Email (May-13) • Events: Campus Tour *Collaborating with AT Program

  7. Seminar Overview At-A-Glance • Global title vs. Americas title: • Global-- An Introduction to Software Defined Radio With NI LabVIEW and NI USRP • Americas -- Hands-On Campus Workshop: An Introduction to Software Defined Radio With NI LabVIEW and NI USRP • Key Ingredients: • Manual : Currently being reviewed by Techcomm • Part Number: 351085A-01 • Equipment: • 1 set, 8 stations (9 w/instructor) • 1 station includes: USRP, antenna and laptop • Sourcecode: amer2013LVUSRP • Promotional Kit: in progress • Reserve your equipment on NI Talk: http://nitalk.natinst.com/docs/DOC-91320#LV_and_USRP

  8. Seminar Summary What Target Event Size: 8-16 people Cost to Attend: $0 Content Level: Intro and Intermediate Seminar Duration: 3-4 hours Proposed Presenters: Regional Academic Sales Team  Products: This seminar supports NI LabVIEW, NI USRP • When • March 31,2013 – December 1, 2013 • Periodically in a given territory (e.g. quarterly), • One month removed from a larger event (e.g. a tradeshow), • In parallel to an NI event (e.g. NITS) • On-demand for use in a territory (e.g. for an on-site visit Who Target Audience: Educators, researchers and graduate students at 4 year universities proficient in the basics of wireless communications concepts but are new to LabVIEW. This audience should also be considering using a software defined radio in their research. Note: Undergraduate students are not a target for this seminar. • Why • Purpose: Educate professors, researchers and graduate students in the fields of science and engineering on the fundamental concepts of wireless signal acquisition.

  9. So… what will attendees do during this seminar? • Through three main exercises that contain sub-sections, attendees will use LabVIEW and the NI USRP 2920 to create a FM radio receiver. • There are also supplementary exercises that teach attendees how to create a custom LabVIEW user interface, how to configure the USRP, and a glossary for the common terms used in this document.

  10. Goals and Measurement

  11. Upcoming Milestones • March 4-6: Costa Rica Pilot • March 20-22: Northeast Seminar/Pilot • March 31: Official Rollout

  12. Presenter & Equipment • We recommend that the local sales team present this seminar (RF BDM or RF marketing support can be given as needed). • Instructor System: • 1 Laptop • Windows 7 • LabVIEW 2012 • NI USRP 1.3 • LabVIEWMathScript RT • LabVIEW Modulation Toolkit • 1 NI USRP system • NI USRP-2920 • Power Supply • FM Antenna • Ethernet Cable • Keyfob / Walkie talkie • Seminar Attendee Equipment: • 8 Laptops • Windows 7 • LabVIEW 2012 • NI USRP 1.3 • LabVIEWMathScript RT Add on • LabVIEW Modulation Toolkit • 8 NI USRP systems • NI USRP-2920 • NI USRP universal power adapter • FM Antenna • Gigabit (Gb) Ethernet Cable • Keyfob / Walkie talkie

  13. Promotional Kit Kit Contents • About the Seminar/Seminar Messaging • Academic Event Positioning • Before the Seminar • Event Logistics • Registration Logistics • Registration Web Page Text • Promotional Print Collateral • Images for Other Promotions • Invitation E-mail • Registration Confirmation E-mail • Materials and Training Collateral • The Day of the Seminar • Best Practices • Offers for Attendees • After the Seminar • Follow-Up Email • Recommended Sales Actions

  14. Leads • Capturing leads: • Pre-registration • On-site • Lead Follow-up: • Following each seminar, sales will provide RC roster and sign up sheets • Crail will format/send to data entry

  15. What still needs to happen… • Update NI Talk page with materials • Source code created, event page to be updated • Final version of Manual to be created • Seminar prep kit to be finalized • Official global roll-out

  16. Key Contacts • Lauren Mireles: Americas Program Manager - Academic & Measurements • Email: lauren.mireles@ni.com • Phone: (512) 683-5843 • Mark Walters: Americas Academic Marketing Manager • Email: mark.walters@ni.com • Phone: (512) 683-8728 • Amy Grabein: Event Specialist • Email: amy.grabein@ni.com • Phone: (512) 683-9367

  17. Questions? Thank you!!

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