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Social Media

Social Media. How communities are using it now…. Linda Balcom. http://www.youtube.com/watch?v=Z4gt62uAasE. The world is the now the . biggest small town in the world . . One voice . Can be heard by millions.

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Social Media

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  1. Social Media How communities are using it now…. Linda Balcom

  2. http://www.youtube.com/watch?v=Z4gt62uAasE

  3. The world is the now the biggest small town in the world.

  4. One voice Can be heard by millions Egyptian pro-democracy protesters are embracing Twitter, YouTube, Facebook and Twitpic. The pictures and video making it to the internet are, in a word, stunning.

  5. Role of Traditional Media • Newspapers /Television are no longer the most relevant medium for information • Perceived as having a slant or agenda • Not agile enough to respond to new information

  6. Information Management – The Expectations are Changing….. • Information is available but may not be accurate or who you want speaking on your behalf • The public expects answers right now – and other information sources are making that information available to them…

  7. The times they are a changin’ • You can now know, almost immediately, what is working and what isn’t. • Adapt in real time to meet a need.

  8. Impact of Social Media Let’s say “Bob the Builder” has an issue, and complains about it on Twitter and Facebook: • 25 people comment on Facebook • 18 repost the complaint on Twitter • Average Facebook User has 130 Friends • Average Twitter User has 300 Followers • 8,780 People have now viewed Bob’s complaint.

  9. Impact of Social Media • You can track everything – online • Who is checking in the site for updates. • How many “Likes” you have on Facebook.

  10. Impact of Social Media Here’s why it’s very important: • About 70% of people turn to their family and friends and ask for advice when making a decision. • Where are people talking to their friends and family recently? Social Media.

  11. Wall Street Journal “Sentiment Tracker”

  12. The Re-use planning story…

  13. Several City Facebook Pages • City of Las Vegas, NV • City of Cleveland, OH • City of Boston, MA • City of Simpsonville, SC • City of Gainesville, FL • City of Calabasas, CA • City of Rockford, IL • City/County of Denver

  14. Examples of City Page Posts

  15. Community Development Agencies Palmetto, FL Community Redevelopment Agency Delray Beach, FL Community Redevelopment Agency Community of Redevelopment Agency of the City of LA Mission Economic Development Agency of SF Denver Office of Economic Development 

  16. Join the revolution, start your conversation…

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