Elephants DC: Fourth Annual International March for the Elephants

Elephants DC: Fourth Annual International March for the Elephants By Mollie Didio

Mission and Goal of Elephants DC • Non-profit organization • Raises awareness of elephant slaughter for ivory • Raises funding to help the wellbeing of elephants • Mission statement: “ending the ivory trade worldwide and advancing elephant well-being” (elephantsdc.org)

The Facts • What is elephant poaching? • Approximately one hundred elephants die everyday from poaching

The Event: International March for Elephants • 2016 will be the fourth march conducted by Elephants DC • Saturday, September 24, 2016 • Goals of the event: • to raise awareness of elephant poaching • to raise funding for the organization to help elephants

Social Media Platforms • Main webpage, Facebook, Twitter, Email list • Event page on Facebook -All platforms, especially the event page, will be updated periodically throughout this campaign

Social Media Strategies 1. Hashtags: • What is the event? • #MarchForElephants • What is the purpose of the event? • #EndElephantPoaching

Social Media Strategies 2. Video Clip: • What is poaching and why is it bad?

Social Media Strategies 3. Audience engagement: • What can I do to help? • Tell your family, friends and followers • Donate • Participate in the event

Social Media Strategies 4. Raising funds • $10 preregistration fee • $15 day of registration fee

Social Media Strategies 5. Updating current platforms • Main website improvements • Making the brand cohesive

Timeline

Timeline: March • Share a short informational video clip on what elephant poaching is • Goal: to raise awareness and explain how participating in the event will help

Timeline: April • Release “did you know?” infographic • Purpose: to detail successes of Elephants DC • Goal: to educate and inform audience on the work EDC has already done

Timeline: May • Call to action for volunteers • Goal: eight to ten volunteers

Timeline: June & July • Still too soon to heavily push the event • Stay on the radar • Look for increased interactions and engagement • Goal: start seeing registration numbers rise

Timeline: August • Social media contest • Share why they support the organization • Use event hashtags to be entered into the contest • Goal: create a discussion on social media and have more people exposed to the issue area • Goal: create excitement for the event • Call to action for volunteers

Timeline: September • Goals: • Registration, engagement, and interactions rise • Day of event: • Reminder post in the morning • Have participants post pictures and statuses using the event hashtags • Goal: at least two hundred participants- or a record number of attendees and donations

Budget: Cost • $600 for: • Graphic Designer, Water bottles, T-shirts, Posters

Resources: Time • One week to draft a full plan • Finalize each posting • Adjust if needed

Measures of Success • 200 attendees or more • $2,000 in donations (through registration fees or just other donations made at the event)

Elephants DC: Fourth Annual International March for the Elephants