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Learn how to create eye-catching posters that effectively communicate your message. Get tips on layout, typography, imagery, and more.
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Posters that TALK to youTips on making effective posters Az-Zahra Madressah Minnesota
Title • easy-to-read title • (the title should be large enough to see across the room) JIHAD
Title • Carries your main message that attracts the viewer to your poster • Make it intriguing, maybe ending in a question mark? If your poster is on the subject of Jihad, you can say . . . Why not ONLY BLOOD?
Layout WHERE DO I START? • The eye naturally follows TOP to BOTTOM or LEFT to RIGHT HALAAL HARAAM FOODS by me grade x Acting under another of its erroneous assumptions, the shah's regime requested the BAATHIST GOVERNMENT OF IRAQ, in September 1978, to expel Imam Khomeini from its territory, in the hope of depriving him of his base of operations and robbing the revolution of its leadership. Imam informed the Bathists that he would be happy to leave Iraq for a country that was not subject to the shah's dictates Acting under another of its erroneous assumptions, the shah's regime requested the BAATHIST GOVERNMENT OF IRAQ, in September 1978, to expel Imam Khomeini from its territory, in the hope of depriving him of his base of operations and robbing the revolution of its leadership. Imam informed the Bathists that he would be happy to leave Iraq for a country that was not subject to the shah's dictates Acting under another of its erroneous assumptions, the shah's regime requested the BAATHIST GOVERNMENT OF IRAQ, in September 1978, to expel Imam Khomeini from its territory, in the hope of depriving him of his base of operations and robbing the revolution of its leadership. Imam informed the Bathists that he would be happy to leave Iraq for a country that was not subject to the shah's dictates Acting under another of its erroneous assumptions, the shah's regime requested the BAATHIST GOVERNMENT OF IRAQ, in September 1978, to expel Imam Khomeini from its territory, in the hope of depriving him of his base of operations and robbing the revolution of its Acting under another of its erroneous assumptions, the shah's regime requested the BAATHIST GOVERNMENT OF IRAQ, in September 1978, to expel Imam Khomeini from its territory, in the hope of depriving him of his base of operations and robbing the revolution of its leadership. Imam informed the Bathists that he would be happy to leave Iraq for a country that was not subject to the shah's dictates Acting under another of its erroneous assumptions, the shah's regime requested the BAATHIST GOVERNMENT OF IRAQ, in September 1978, to expel Imam Khomeini from its territory, in the hope of depriving him of his base of operations and robbing the revolution of its leadership. Imam informed the Bathists that he would be happy to leave Iraq for a country that was not subject to the shah's dictates Acting under another of its erroneous assumptions, the shah's regime requested the BAATHIST GOVERNMENT OF IRAQ, in September 1978, to expel Imam Khomeini from its territory, in the hope of depriving him of his base of operations and robbing the revolution of its leadership. Imam informed the Bathists that he would be happy to leave Iraq for a country that was not subject to the shah's dictates Acting under another of its erroneous assumptions, the shah's regime requested the BAATHIST GOVERNMENT OF IRAQ, in September 1978, to expel Imam Khomeini from its territory, in the hope of depriving him of his base of operations and robbing the revolution of its leadership. Imam informed the Bathists that he would be happy to leave Iraq for a country that was not subject to the shah's dictates Acting under another of its erroneous assumptions, the shah's regime requested the BAATHIST GOVERNMENT OF IRAQ, in September 1978, to expel Imam Khomeini from its territory, in the hope of depriving him of his base of operations and robbing the revolution of its leadership. Imam informed the Bathists that he would be happy to leave Iraq for a country that was not subject to the shah's dictates
TITLE TITLE 3 4 5 1 2 6 Tools • Use NUMBERS or ARROWS for the eye to connect the different components
Layout Leave O P E N space in the design. TIGHTLY packed space tires the eye and the mind.
TITLE Layout • Use elements of different sizes and proportions. Same-size and same-proportioned components result in a boring design. • For particular emphasis, try using different shapes:
Tools • A large and/or bright center of interest can draw the eye to the most important aspect of the poster JIHAD - why not only BLOOD?
Tools • Enlarge all photos enough for details to be clearly seen. • Crop photos A picture is worth a thousand words
Tools • Make all illustrations SIMPLE and BOLD. Leave out any unnecessary detail
Tools • Use diagrams, graphs, charts. • Convert data to graphs without showing too many keys, details Forms of struggle
Graphics FATWA against Salman Rushdie • Use COLOR, BOLD LINES, to emphasize or link words and images. "The book that is worth killing people and burning flags for is not the book that I wrote," Salmon Rushdie, 41-year-old author of The Satanic Verses, toldTime Magazine. shortly after its publication in 1988. Rushdie's book caused deep rumblings among faithful Muslims offended by its content, prompting protests and book burnings and even riots in which several people were killed. The furor reached new heights when Iran's Ayatollah Khomeini joined in, proclaiming the The Satanic Verses (1988) “I inform the proud Muslim people of the world that the author of the Satanic Verses book which is against Islam, the Prophet and the Koran, and all involved in its publication who were aware of its content , are sentenced to death. The Satanic Verses (1988) He no longer considers himself a Muslim, which makes the book all the more insulting to the members of the faith. He has been reviled by them as an "apostate," one who knows the truth and turns away from it. The traditional Muslim punishment for this is death. ” color and bold outline to link the different elements together
Tools • Group elements to form a single unit. • Group heading, picture, text together Struggle through SWORD 1964-78 Imam Khomeini is exiled to Iraq for criticizing the Shah and sparking riots; evicted by Saddam Hussein, he moves to a Paris suburb 1979 Returns to Tehran, is acclaimed as leader of Iran¹s revolution 1979-81 His followers hold 52 Americans captive in the U.S. embassy in Tehran 1989 In February, he demands the death of Salman Rushdie; in June, Imam Khomeini dies in Tehran Imam Khomeini's strategy was to reject Western ways, keeping Iran close to its Islamic roots. This 7th century hadith narrated by Ima Struggle through PEN 1964-78 Imam Khomeini is exiled to Iraq for criticizing the Shah and sparking riots; evicted by Saddam Hussein, he moves to a Paris suburb 1979 Returns to Tehran, is acclaimed as leader of Iran¹s revolution 1979-81 His followers hold 52 Americans captive in the U.S. embassy in Tehran 1989 In February, he demands the death of Salman Rushdie; in June, Imam Khomeini dies in Tehran Imam Khomeini's strategy was to reject Western ways, keeping Iran close to its Islamic roots. This 7th century hadith narrated by Ima Struggle through TONGUE 1964-78 Imam Khomeini is exiled to I raq for criticizing the S hah and sparking riots; evicted by Saddam Hussein, he moves to a Paris suburb __________________________________ 1979 Returns to Tehran, is acclaimed as leader of Iran¹s revolution 1979-81 His followers hold 52 Americans captive in the U.S. embassy in Tehran 1989 In February, he demands the death of Salman Rushdie; in June, Imam
Tools • Line panels up • (jagged edges distracts people from the message) Imam Ruhullah Al-Musavi Al-Khomeini (RA) Imam Ruhullah Al-Musavi Al-Khomeini (RA) 1979 Returns to Tehran, is acclaimed as leader of Iran¹s revolution Imam Musa ibne Jaffar said:A man from my progeny will come out of Qum and lead a revolt. His name will be that of Isa. There will rally to him people resembling pieces of iron, not to be shaken by violent winds, unsparing andrelying upon God. [Bihar ul-Anwar] Imam Musa ibne Jaffar said:A man from my progeny will come out of Qum and lead a revolt. His name will be that of Isa. There will rally to him people resemblingpieces of iron, not to be shaken by violent winds, unsparing andrelying upon God. [Bihar ul-Anwar] 1964-78 Imam Khomeini is exiled to Iraq for criticizing the Shah and sparking riots; evicted by Saddam Hussein, he moves to a Paris suburb 1979-81 His followers hold 52 Americans captive in the U.S. embassy in Tehran Imam Khomeini's strategy was to reject Western ways, keeping Iran close to its Islamic roots. Imam Khomeini's strategy was to reject Western ways, keeping Iran close to its Islamic roots. 1979 Returns to Tehran, is acclaimed as leader of Iran¹s revolution 1989 In February, he demands the death of Salman Rushdie; in June, Imam Khomeini dies in Tehran The early years of Imam Khomeini's activity in Qum coincided with the establishment of the Pahlavi state by Riza Khan. Riza Khan transformed the Iranian monarchy into a dictatorship of the modern, and made its chief internal aim the elimination of Islam as a political, social, and cultural force. The early years of Imam Khomeini's activity in Qum coincided with the establishment of the Pahlavi state by Riza Khan. Riza Khan transformed the Iranian monarchy into a dictatorship of the modern, and made its chief internal aim the elimination of Islam as a political, social, and cultural force. 1964-78 Imam Khomeini is exiled to Iraq for criticizing the Shah and sparking riots; evicted by Saddam Hussein, he moves to a Paris suburb 1979-81 His followers hold 52 Americans captive in the U.S. embassy in Tehran 1989 In February, he demands the death of Salman Rushdie; in June, Imam Khomeini dies in Tehran See the difference?
Tools • Photographs should look inwards (this picture is placed on the right side of the poster because subject is looking inwards into the poster) Title Hey! Don’t ride me off the poster! At the camp: I learned to work with a team, both directly and indirectly. Sometimes we were all working closely together planning a project, but other times we were all working in our own way toward the same goal. Both types of interaction .
Example of an over enthusiastic poster-maker IMAM KHOMEINI • Much too much . . . A man from my progeny will come out of Qum and lead a revolt. His name will be that of Isa. There will rally to him people resembling pieces of iron, not to be shaken by violent winds, unsparing and relying upon God. [Bihar ul-Anwar] 1989 In February, he demands the death of Salman Rushdie; in June, Imam Khomeini dies in Tehran 1964-78 Imam Khomeini is exiled to Iraq for criticizing the Shah and sparking riots; evicted by Saddam 1964-78 Imam Khomeini is exiled to Iraq for criticizing the Shah and sparking riots; evicted by Saddam Hussein, he moves to a Paris 1979-81 His followers hold 52 Americans captive in the U.S. embassy in Tehran Imam Khomeini's strategy was to reject Western ways, keeping Iran close to its Islamic roots. 1979 Returns to Tehran, is acclaimed as leader of Iran¹s revolution
Tools • Use light back grounds The HOLY BOOK The HOLY BOOK
Lettering • All lettering should be legible from 3 feet away; older viewers should not have to put on reading glasses. . . • This is 18 point type, the smallest size you should use. • This is 24 point type. Better?
Lettering • It is funto usedifferent fonts (one or two different fonts otherwise it gets too confusing) • It is funto uselots ofcolors (one or two different colors otherwise it gets too confusing) • Use simple fonts
Lettering Sorry to make you read all this! • MOST PRINT IN NEWSPAPERS, MAGAZINES, AND BOOKS IS IN LOWER-CASE LETTERS (EXCEPT FOR THE CAPITALIZATION OF PROPER NAMES AND THE INITIAL WORD IN A SENTENCE). LOWER-CASE LETTERS GENERALLY ARE REGARDED AS MUCH EASIER TO RECOGNIZE THAN WORDS PRINTED ONLY IN CAPITALIZED LETTERS. • Most print in newspapers, magazines, and books is in lower-case letters (except for the capitalization of proper names and the initial word in a sentence). Lower-case letters generally are regarded as much easier to recognize than words printed only in capitalized letters.
Editing (deleting off extra text) • Edit ruthlessly • Discard details • Make the shortest statement possible • Simple messages are more memorable A poster should have 20%TEXT,40%GRAPH-ICS and 40%EMPTY SPACE 40%GRAPH-ICS 40%EMPTY SPACE
Editing Now, how would you edit this? This 7th century hadith narrated by Imam Musa al-Kadhim (A), prophesizes the appearance of the leader of the Islamic Revolution and one of the greatest scholars of the Shi'i school of thought in the 20th century, Imam Khomeini (R). Edited version : Hadith by Imam Musa al-Kadhim (A), prophesizes appearance of Imam Khomeini (R). 4 different details deleted
Editing Another example: A self made man, refined in manners the Imam had always stressed the performance of religious duties and observance of the Islamic tenets. Edited version: • self made man • refined in manners • stressed Islamic principles Use bullets, shorter sentence, & simpler words
Remember: Uncluttered colorful design + Legibility + Simple text + Straightforward layout = a good poster