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Pandora Doesn’t “Redefine Radio” And Can’t Replace Radio for 95% of Its Monthly Users

Pandora Doesn’t “Redefine Radio” And Can’t Replace Radio for 95% of Its Monthly Users. 5% only Pandora. 95% listened to AM/FM in the past week. 95%. Pandora users also spend more minutes/day listening to AM/FM radio than non-Pandora users.

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Pandora Doesn’t “Redefine Radio” And Can’t Replace Radio for 95% of Its Monthly Users

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  1. Pandora Doesn’t “Redefine Radio” And Can’t Replace Radio for 95% of Its Monthly Users 5% only Pandora 95% listened to AM/FM in the past week 95% Pandora users also spend more minutes/day listening to AM/FM radio than non-Pandora users Source: Scarborough Rel 1 2013 Aug 12-Mar 13, Adults 18+, 18-34 and 25-54 Top 50 Metros weighted, “Internet sites/apps visited (mo), Pandora, Listened to Radio (wk) M-Du 6A-Mid” and “AVG Daily Time Spent with AM/FM Radio”.

  2. AM/FM Radio reaches 96% of all listeners to AM/FM and Streaming audio Note: AM/FM Radio includes radio station streams and HD Radio; Audio Streaming includes streaming radio stations, and music streaming services i.e.: iHeartRadio, iTunes Radio, Last.fm, Pandora, Rdio, Slacker, Spotify, Turntable.fm, etc. Source: 2013.2 USA TouchPoints

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