1 / 9

Cyber-baby service Proposal

Cyber-baby service Proposal. 2003. 9. 5. CJmedia E-biz Team. Contents. 1.Business Model. 2.Financial Simulation. 3.Marketing Strategy. 4.CJmedia as a Business Partner. A P P E N D I X. General Outlook of CJmedia.

avent
Download Presentation

Cyber-baby service Proposal

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cyber-baby service Proposal 2003. 9. 5. CJmedia E-biz Team

  2. Contents 1.Business Model 2.Financial Simulation 3.Marketing Strategy 4.CJmedia as a Business Partner A P P E N D I X General Outlook of CJmedia CJ media Co.,Ltd. ( 1 )

  3. 》1.Business Model A. Customizing Contents of Cyberbaby Service 1.Photo Mailing Download - Photo Selection : by Terminal via ISMS, WAP,WEB - Charging : Carrier’s billing System (Premium SMS) - Data Creation : bmp file  Image file(CJmedia Protocol) - Transmission : SMS,WAP 2.Chatting Service - Profile Selection : by Terminal via ISMS, WAP,WEB - Charging : Carrier’s billing System (Premium SMS) - Data Creation : bmp file, text file  Image&text file (CJmedia protocol) - Transmission : ISMS, WAP 3.Star Photo Service - Photo Selection : by Terminal via ISMS, WAP,WEB - Charging : Carrier’s billing System (Premium SMS) - Data Creation : bmp file  Image file(CJmedia Protocol) - Transmission : SMS,WAP CJ media Co.,Ltd. ( 2 )

  4. 》1.Business Model 4. Photo Album • - Selection / Receiving Message: WAP System • Transmission : SMS 5. Cyber-baby Game • Game Selection : Web / Wap • Web Browser Plug In / GVM Application • - Transmission : Web / Wap CJ media Co.,Ltd. ( 3 )

  5. 》1.Business Model B. Business Model CJmedia Japan Entertainment Company Contents Fee Cyber-baby contents Service development, and Marketing Cyber-baby solution (B2B) Solution Solution Fee Contents Cjmedia’s Contents revenue Cyber-baby Contents revenue Domain Carriers Japan Carriers CJ media Co.,Ltd. ( 4 )

  6. 》2.Financial Simulation CJ media Co.,Ltd. ( 5 )

  7. Life Style Age Consumption 》3.Marketing Strategy A. Segment of Marketing Target • Main Consumer : Age 14~25 ( heavy user : Age 14~19) • sub consumer : Elementary School, Age 25~30 • To be used to Cyber-Cultural Things like Games • Selective about Information • Very interested in Movie & TV Stars • Sensitivity-bend • Sensitive to Commercials on Media • High Demand in Favorite Brand Demand Power Group B. Marketing Strategy - Appeal to the Sensitivity of Main Customer Group (Teenagers) • Targeted on • Teenager-specific Portal Site • Internet Game / Multi-chatting Site • Character Transmission Service • Market leader with the newest contents • - Establishment of Overseas Corporation to service world-wide Customers CJ media Co.,Ltd. ( 6 )

  8. 》3.Marketing Strategy C. Mobile Internet Market in Korea & Japan Mobile Market Infra in Korea • Exclusive Market oligopolied by several carriers. (Ex. SK Telecom, KT Freetel, LG Telecom) • Main Mobile Service : Nate, Magic N, Ez-I- Popular killer contents : Ring tone download service Photo download on the display of LCD Game, entertainment - Market Aspect * Market is boosting out since cost of mobile internet • changed into packet unit. * More various contents need to be served Mobile Market Infra in Japan - Exclusive Market nearly monopolized by NTT DoCoMo.- Main Mobile Service : NTT DoCoMo ( I-mode)- Popular killer contents : Ring tone & Character download service Entertainment, Game, Photo etc- Market Aspect * Leading contents provider for IMT-2000 CJ media Co.,Ltd. ( 7 )

  9. 》4. CJmedia as a Business Partner Why with CJmedia Experienced in establishment of Mobile business : - Qualified Service know-how makes new launch incompatible backed up by advanced technology and incessant new contents. CJ group Marketing synergy: Co-Operation - CJ Group Affiliates-CJ, CJ Entertainment,CJ CGV,CJ Foodville, CJ CableNet, CJ Home Shopping 4 big cable Media channel: m.net, m.net NonStop(music)/Home CGV /XTM(movie) /Food Channel(cookery)- Cable and Satellite TV:8 million households - Internet and Mobile:1 Million Users Registered CJ media Co.,Ltd. ( 8 )

More Related