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MOBILE DATA SERVICE PROPOSAL

MOBILE DATA SERVICE PROPOSAL. TOPMY SDN. BHD. Directors: Lee Mun Wai Ng Yi Ying Paul Ting Tony Tan. Company Background. Prominent International Mobile Service Provider Reputed C ompany for Voice Based Service Attempt to Capture the Data Service Market. Data Services.

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MOBILE DATA SERVICE PROPOSAL

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  1. MOBILE DATA SERVICE PROPOSAL TOPMY SDN. BHD. Directors: Lee MunWai Ng Yi Ying Paul Ting Tony Tan

  2. Company Background • Prominent International Mobile Service Provider • Reputed Company for Voice Based Service • Attempt to Capture the Data Service Market

  3. Data Services • Text Messages/ Short Message Service (SMS) • Limited length (160 characters) • Average RM0.10 per text message • Data Usage • 10KB RM0.10 • Maximum RM5.00 per day (RM150 per month) • Customer Data Activities • Facebook, Twitter, Instant Messaging, Multimedia Surfing, Email

  4. For not preferring Data Reasons • Different infrastructure • Costly for customers • Evolution of Technology • Broadband, P1W1Max, 3G • Too much of competitors coming up • Digi, Maxis, Celcom, U Mobile, Green Packet (P1) • Customers’ preferences • More comfortable and convenience with voice or IM

  5. Data Services Likeable Strategy • Joint Venture • Cooperate/Contract with organizations that already owned wide coverage of data network • Phone and/or device producers, i.e. iPhone, netbooks • Online Services, i.e. Instant Messaging Tools, GPS • Integration of Voice and Data plan • Get better price for signing up the Voice + Data + SMS plan • Promotions & Awards • Free text messages after 600 messages are sent • Free talk times after 1000 text messages are sent • Free talk times after 1.5GB of data surfing

  6. Data Services Likeable Strategy • Competition • Highest amount of sent text messages • Highest amount of data surfing • Voice SMS • Promotions • Self-Developed Phones • Instant Messaging, Chatting, Surfing • Sponsorship

  7. MOBILE DATA SERVICE PROPOSAL TOPMY SDN. BHD. THANK YOU

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