1 / 42

Research Skills

Research Skills. Where to find information…. What topics this presentation covers:. Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management Corporate Sponsorship PESTLE Analysis SWOT Analysis Industry Analysis - where to find reports.

avery
Download Presentation

Research Skills

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Research Skills Where to find information…

  2. What topics this presentation covers: • Strategic Planning • Developing a Business Plan • Developing a Marketing Plan • Risk Management • Corporate Sponsorship • PESTLE Analysis • SWOT Analysis • Industry Analysis - where to find reports

  3. Strategic PlanNING • Strategic planning is an essential process for every business. • A Strategic Plan sets the direction for the business over an extended time (e.g. 3-5 years or longer). • It defines the goals for the business, what the business will do and how it will do it. http://www.smallbiz.nsw.gov.au/run/strategy/strategy/Pages/default.aspx

  4. http://www.buzzle.com/articles/288379.html

  5. A BUSINESS Plan • A Business Plan is a one-to-two year subset of the Strategic Plan - it describes in greater detail how the business will progress its strategy. • It outlines the business, its objectives, strategies, target market and financial forecasts.

  6. Business Plan Template http://www.smallbusiness.wa.gov.au/business-plan/

  7. Business Plan Template http://www.business.gov.au/Information/business-plan-template-and-guide/Pages/default.aspx

  8. A Marketing plan • A Marketing Plan is a component of a Business Plan. • It outlines your marketing strategies to attract new clients and keep existing ones. • It involves an in-depth industry analysis.

  9. http://www.smallbusiness.wa.gov.au/marketing-plan/

  10. http://www.business.qld.gov.au/business/running/marketing/write-implement-marketing-planhttp://www.business.qld.gov.au/business/running/marketing/write-implement-marketing-plan

  11. A RISK Management plan • “The process of identifying risks, assessing risks and developing strategies to manage risks is known as risk management.” • By understanding potential risks and finding ways to minimise their impacts, helps a business to recover quickly if an incident occurs. • A Risk Management Plan (Emergency Management & Recovery Plan) should detail a strategy for dealing with risks e.g. floods, fires, earthquakes, etc. http://www.business.qld.gov.au/business/running/risk-management/risk-management-plan-business-impact-analysis

  12. http://www.business.qld.gov.au/business/running/risk-management/risk-management-plan-business-impact-analysishttp://www.business.qld.gov.au/business/running/risk-management/risk-management-plan-business-impact-analysis

  13. http://www.business.gov.au/BusinessTopics/emergencymanagementandrecovery/pages/default.aspxhttp://www.business.gov.au/BusinessTopics/emergencymanagementandrecovery/pages/default.aspx

  14. sponsorship • Sponsorship is defined as an investment which yields a commercial return for the sponsor. • A sponsorship strategy is a document that outlines the target markets, objectives for sponsorships and specific strategies to achieve these goals. • This document is closely linked to the marketing strategy.

  15. http://www.powersponsorship.com/

  16. http://www.sponsorshiphq.com/templates/shq/page/page_standard.php?secID=73http://www.sponsorshiphq.com/templates/shq/page/page_standard.php?secID=73

  17. pestle analysis A tool by which the business environment is evaluated to determine the suitability of the current environment prior to starting a new business. It is an environmental scan which considers the following factors: • Political: e.g. government policies • Economic: e.g. home/overseas economy situation & trends • Social: e.g. lifestyle trends • Technological: e.g. technological advances • Legal: e.g. current/future legislation • Environmental: e.g. environmental legislation http://pne-development.org/store/1335358241.158LID0.pdf

  18. PESTLE = Political, Economic, Social, Technological, Legal, Environmental Factors (in Australia)

  19. Search Results

  20. Full Text of Report Overview Available

  21. Citation Information Available in APA

  22. swot analysis • A SWOT analysis is used to identify the internal and external factors which will affect a business in both a positive and negative way. • Internal factors are strengths and weaknesses and external factors are opportunities or threats. • It can be used to help assess a proposed new purchase of a business.

  23. http://www.business.qld.gov.au/business/starting/market-customer-research/swot-analysis/example-swot-analysishttp://www.business.qld.gov.au/business/starting/market-customer-research/swot-analysis/example-swot-analysis

  24. Search Ebscohost for SWOT Analysis Reports

  25. Finding Industry Information -ABS

  26. ABS: www.abs.gov.au

  27. ABS > Services

  28. ABS > Services > Small Business

  29. Useful Documents…

  30. Measures of Australia’s Progress 2013

  31. 2012 Year Book Australia

  32. ABS: www.abs.gov.au

  33. Topics @ a Glance: Economy / Industry

  34. Western Australia at a Glance

  35. Market research companies - reports

  36. Nielsen Australia: Market Research Company -News & Reports- http://au.acnielsen.com/site/index.shtml

  37. IBISWorld: Market Research Company www.ibisworld.com.au/industry/home.aspx

  38. government Reports

  39. Australian Trade Commission: Austrade http://www.austrade.gov.au/Invest/Reports-Resources

  40. 2013 Benchmark Report This report from the Australian Trade Commission provides a comprehensive overview of  Australia's performance across a wide range of economic and social indicators.

  41. Finally, Library Books on Business Plans - for background information Call Number: 658.4012

  42. For further assistance: Contact me via email:nancy.stokes@central.wa.edu.au

More Related