How libraries can survive in the new media ecosystem Lee Rainie – Director Pew Internet Project HELIN Library Consortiu

1. How libraries can survive in the new media ecosystemLee Rainie – Director Pew Internet ProjectHELIN Library Consortium Bryant UniversityJanuary 14, 2009

3. 1996 Benton Foundation report: “Buildings, books, and bytes” "If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . ."-- Experienced library user

4. 1996 Benton Foundation report: “Buildings, books, and bytes” “Many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.”

5. New information ecosystem: Thenand Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation

6. The internet is the asteroid: Thenand now 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage

7. Ecosystem change – 1 Volume of information grows

8. … and the “long tail” becomes more important -- Chris Anderson Amazon, Rhapsody/iTunes, Netflix Traffic 20%-40% of traffic or sales in the “long tail” Content

10. Ecosystem change – 2 Variety of information and sources of information grow

11. … and people have more options for their passions-- Markus Prior

12. The internet rises in a fragmented media environment(% of all Americans who “regularly” go to news source: PRC People/Press) -25% -52% +18% -41% -27% +1,850%

13. Internet and broadband adoption 1995-2008 Internet users Broadband at home

14. Ecosystem change – 3 Velocity of information increases and smart mobs emerge -- Howard Rheingold

15. Ecosystem change – 4 Venues of intersecting with information andpeople multiply and the availabilityof information expands to all hours of the day and all places we are -- Nielsen Company

16. Ecosystem change – 5 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)

17. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006

18. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006

19. Ecosystem change – 6 1) Virtual Worlds The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

20. Ecosystem change – 6 2) Mirror Worlds The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

21. Ecosystem change – 6 3) Augmented Reality The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

22. Ecosystem change – 6 4) Life-logging The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

23. Ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” – Nicholas Negroponte

24. Ecosystem change – 8 The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. -- William Dutton

25. Ecosystem change – 9 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligenceasserts itself -- Henry Jenkins David Weinberger

26. Ecosystem change – 10 Social networks become more vivid and meaningful. That changes the structure of friendship and the basic norms of human encounters. “Networked individualism” takes hold. -- Barry Wellman

27. Action item Be findable. Be available – timelines are fading.

28. Action item Think of yourself as a news node for information and interaction. --- Prepare for the “big bang” moment.

29. Action item Think of yourself as a social network node for people looking for “friendsters” --- The internet is “personified” in some people’s lives and you can provide information and social support in the same ways social networks can

30. Action item Think of yourself as an information hub -- an aggregator and a linker to others who have useful, interesting material --- Links are the currency of the internet, partnerships/affiliate relations are the norm. That’s how you build social capital.

31. Action item Experiment with Web 2.0 applications – blogs, wikis, tagging, reputation/rating, widgets, and social networking --- Watch your usage data and the psychographics of users. Solicit feedback and show you are listening to responses

32. Action item Offer your good offices to help people master new literacies -- MacArthur Foundation “Digital Learning” project Library blogger Pam Berger

33. New literacies Graphic literacy Thinking visually and mastering the “language of the screen” and visual representation of information

34. New literacies Navigation literacy Learning to maneuver through a non-linear, hypertext environment that can be disorganized

35. New literacies Context literacy Seeing the connections among pieces of data and information in a hypermedia environment

36. New literacies Focus literacy Practicing reflection and deep thinking – and enjoying leisure and daydreaming

37. New literacies Skepticism literacy Learning to evaluate information and how to assess its accuracy and sourcing

38. New literacies Ethical literacy Understanding the rules of cyberspace, living responsibly, and helping set civil norms

39. New literacies Personal literacy Understanding your digital identity and digital footprints; managing your privacy and self presentation

40. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Lrainie@pewinternet.org 202-419-4500