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Accelerate the Delivery of Your S+S Business Model. Rob Kent Hosting Partner Account Manager Microsoft Canada. The Changing Business Environment. Industry Competitive Pressures Cheap Bandwidth & Storage Multiple Devices Web 2.0. Customer Choice Flexibility
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Accelerate the Delivery of Your S+S Business Model Rob Kent Hosting Partner Account Manager Microsoft Canada
The Changing Business Environment Industry Competitive Pressures Cheap Bandwidth & Storage Multiple Devices Web 2.0 Customer Choice Flexibility Rich “Consumer Like” Experiences Ease of acquisition & deployment Delivery Model Hybrid Model Prevailing Scalability is Key Best of Software + Services Worlds +
Software Industry Transformation Old Software Ecosystems • A few companies dominated the landscape • Ecosystem managed on a relationship by relationship basis • Predictable upgrade and release cycles Simple Network Erin TenWolde, “Reaching Critical Mass in the SaaS Ecosystem: Are We There Yet?”, IDC Doc #206699, May 2007
Software Industry Transformation Old Software Ecosystems • Many more companies are participating — not just ‘software’ companies • Ecosystem must be managed as a system or network Complex Network Erin TenWolde, “Reaching Critical Mass in the SaaS Ecosystem: Are We There Yet?”, IDC Doc #206699, May 2007
Market Opportunity for Hosted Services 32% Growth • 32% CAGR for Worldwide SaaS forecasted, 2007-2011 (IDC) 25% Share 25% of new business software will be delivered as a service by 2011 (Gartner) $20 Billion SaaS is forecasted to exceed $20 billion in revenue by 2011 (Yankee Group)
Software + Services Strategy Software + Services + Web 2.0 SaaS SOA + Experience Monetization Delivery Composition Federation PC Browser Mobile TV • Software • License • Subscription • Service • Transaction • Advertising On Premise Partner Hosted Microsoft Hosted Aggregation of Services Directory federation Storage Computer resources
Helping ISVs get to market. • Designed to guide ISVs through a structured series of business and architectural consulting sessions • Ensure their business model and applications are ready for the challenges of service-based delivery • Provide the expertise to rapidly deploy SaaS applications and maintain a secure and reliable hosting environment POC/ Launch Catalogue Infrastructure ADS Business Design Session Development ADS