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SHOP JACKSON!

SHOP JACKSON!. June 3, 2009. Sally Bligh Wayne Garibaldi Connie Gonsalves Rich Hoffman Gary Little Stan Lukowicz. Aaron May Craig Murphy John Plasse Lana Vukovich Jane Wilkinson & many other volunteers. Who is the JRC?.

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SHOP JACKSON!

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  1. SHOP JACKSON! June 3, 2009

  2. Sally Bligh Wayne Garibaldi Connie Gonsalves Rich Hoffman Gary Little Stan Lukowicz Aaron May Craig Murphy John Plasse Lana Vukovich Jane Wilkinson & many other volunteers Who is the JRC? Appointed by the City Council to assist City with economic development ideas

  3. Shop Jackson: WHAT? • Shop Jackson is a “shop local” campaign developed by the Jackson Revitalization Committee in partnership with the Jackson Rancheria Casino & Hotel Dreamcatcher’s Club Program

  4. Shop Jackson: WHAT? • Dreamcatcher’s Club Members are invited to take further advantage of their membership by shopping at Jackson businesses, offering Dreamcatcher’s Club members-only discounts

  5. Shop Jackson: WHEN? • Initial Campaign: August 1, 2009 through January 31, 2010 (in two three month blocks)

  6. Shop Jackson: WHERE? • All businesses located in the city limits of Jackson are invited to participate. • Ongoing relationships with Dreamcatcher’s Club Members

  7. Shop Jackson: WHY? • Businesses in Jackson can capitalize on the thousands of casino visitors and local Dreamcatcher’s market • The Jackson Rancheria has 500,000 active Dreamcatcher’s members; 300,000 monthly visitors, and over 26,000 Dreamcatcher’s Club Members in Amador/Calaveras Co.

  8. Shop Jackson: WHY? • Collectively the businesses of Jackson have an opportunity to ensure that more locals and visitors Shop Jackson!

  9. Shop Jackson:The Requirements • City of Jackson business license and location within the city limits of Jackson • $45 participation fee (one $45 fee covers both quarters) • Completed participation form • Promotional offer commitment created by participating businesses

  10. Shop Jackson:The Benefits • Arrow Magazine will print a map of businesses for 6 issues, beginning with the August 2009 issue. This magazine has a monthly distribution of over 100,000 copies • The map will also be printed as a separate sheet and be provided to all participating businesses as an additional promotion

  11. Shop Jackson:The Benefits • Websites like Amador Council of Tourism, Amador County Chamber of Commerce, City of Jackson and the Jackson Rancheria will list participating businesses • Distribution, Promotion and Exposure at 2009 Amador County Fair

  12. Shop Jackson:Promotion Examples • 5% off Monday - Thursday • Buy 2, get 1 free; Buy 1, get 2nd item ½ off • Provide game opportunities, chances to win a higher discount • Free XXXXX with YYYYY

  13. Marketing Jackson • This is a Direct Response Advertising Campaign • An effective ad includes a call to action • The Best Ads emphasize Benefits over Features • “FREE” is the most powerful word to use in an advertisement

  14. Marketing Jackson • An effective ad has Measurable Results • Do not use Institutional Advertising • Use Relational Advertising • Emphasize that your Business has a Relationship with Dreamcatcher’s Club • 26 Keys to Effective Marketing to Dreamcatcher’s Club Membership…

  15. Timeline June 15: Deadline to Participate July 1: Last Day to submit final ad copy July 30: 3rd Quarter Campaign Begins Sept. 15: Deadline to jump in 4th Quarter Oct. 1: Last Day to submit changes for 4th Quarter Campaign Nov. 1: 4th Quarter holiday period starts Jan. 31: New Program Launches!!

  16. Questions?? For More Information Contact: Mike Daly, City Manager 223-1646 or mdaly@ci.jackson.ca.us

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