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Perspectives and story telling… Your Chairman’s Introduction to

Perspectives and story telling… Your Chairman’s Introduction to. Healthier Brands for Healthier Business Sam Waterfall Food & Drink Innovation Network 17 March 2011 Staverton Park, UK. What is scary about this?. This is the hand that pays your salary… …or not. Who am I?. Sam Waterfall

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Perspectives and story telling… Your Chairman’s Introduction to

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  1. Perspectives and story telling… Your Chairman’s Introduction to Healthier Brands for Healthier BusinessSam WaterfallFood & Drink Innovation Network17 March 2011Staverton Park, UK

  2. What is scary about this? This is the hand that pays your salary… …or not

  3. Who am I? • Sam Waterfall • Senior Consultant • Healthy Marketing Team Work with Clientsacross Europe, Asia Brand Positioning & Innovation Ex P&G, Boots and Kraft Foods

  4. Who are we? The Healthy Marketing Team are experts in helping brands respond to changing attitudes in nutrition, health and wellness.We work around the globe (25 countries in 2010) and specialise in brand positioning and product innovation / renovation in food, ingredients and pharmaceuticals. Peter Wennström The Four FactorsTM Brand Analysis System Food & Health Marketing Handbook

  5. What is scary about this? You don’t get much time… … to tell your story

  6. Does your consumer want this story?

  7. Or this story?

  8. Worldview “The world is the way I see it”

  9. “Fizzy drinks will rot my child’s teeth”

  10. “Organic is definitely worth it for the kids”

  11. TheFood & DrinkInnovationNetwork Sharing innovation best practice in the food & drink industry

  12. Perspectives on Innovation

  13. Marketer | Innovator | Owner | R&DNutritionist | Insights | Legal | Regulatory

  14. Today is about matching Your workYour scienceYour packagingYour nutritionYour insightYour brandingYour emotionand ultimately your consistent storyto your consumers’ worldview

  15. … because remember You don’t get much time… … to tell your story

  16. Who will you meet today to transform your project, brand or career?

  17. “ Never doubt that a small group of committed individuals can change the world. Indeed it’s the only thing that ever has.Margaret Mead, Anthropologist ”

  18. If you’d like a copy of the presentation please simply leave a business card with me…

  19. Thank youSam Waterfallsam@healthymarketingteam.com

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