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Howard Schultz

Transformational Leader. Howard Schultz. Starbucks Chairman & CEO. Schultz is transformational through…. Idealized Influence – Providing sense of mission Inspirational Motivation – Emotional appeals and story telling Intellectual Stimulation – Creativity and innovation

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Howard Schultz

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  1. Transformational • Leader Howard Schultz Starbucks Chairman & CEO

  2. Schultz is transformational through… Idealized Influence – Providing sense of mission Inspirational Motivation – Emotional appeals and story telling Intellectual Stimulation – Creativity and innovation Individualized Consideration – Supportive climate

  3. Idealized Influence Starbucks Mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time 82% job satisfaction rate (for 2 reasons) #1 Opportunity to work with an enthusiastic team #2 Opportunity to work in a place where employees have value http://www.workforce.com/articles/starbucks-is-pleasing-employees-and-pouring-profits

  4. Inspirational Motivation Schultz shared his story on Oprah’s, Super Soul Sunday “It was not the calling of coffee, but the calling to try to building a company that my father never got a chance to work for…When we began Starbucks what I wanted to try to do was to create a set of values, guiding principles, and culture.” http://www.oprah.com/own-super-soul-sunday/Full-Episode-Oprah-and-Starbucks-CEO-Howard-Schultz-Video

  5. IntellectualStimulation Schultz says innovation… • takes curiosity and courage • involves taking the road less traveled • can take place inside the company also. Inside innovation creates excitement and value. http://www.youtube.com/watch?v=ll-64gNuT3E

  6. Starbucks Innovation Starbucks replicated the taste of a Starbucks brewed cup of coffee in an instant form – Starbucks Instant Coffee!

  7. IndividualizeConsideration Schultz provides a supportive climate by providing 95,000 employees… • Full health insurance benefits • Stock awards • Free coffee http://money.cnn.com/magazines/fortune/best-companies/2012/snapshots/73.html

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