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UNM Digital Signage

UNM Digital Signage. Tech Days June 6, 2014 Presented By Josh Saiz & Tim Johnson. What is Digital Signage (DS)?. It’s NOT PowerPoint! DS allows organizations/companies to promote their brands & messages using digital media Conveys information to an audience Variety of displays used

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UNM Digital Signage

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  1. UNM Digital Signage Tech Days June 6, 2014 Presented By Josh Saiz & Tim Johnson

  2. What is Digital Signage (DS)? • It’s NOTPowerPoint! • DS allows organizations/companies to promote their brands & messages using digital media • Conveys information to an audience • Variety of displays used • Communicate, engage, promote

  3. Types of DS • Point of Sale (POS) • Cash register, shelf • Goal: Sell, sell, sell!!! • Point of Wait • Waiting area • Goal: Reduce wait time • Point of Transit • High traffic (foot, car) • Goal: Attract viewer

  4. Uses of Digital Signage • Public information • Internal information • Advertising • Brand building • Influencing customer/community behavior • Enhancing customer experience • Enhancing the environment

  5. Enterprise DS Components • Goal: allow users to author, share, & manage content (1 or more locations) PLUS manage locations • Content Authoring • Templates • Upload images/video • Content Management • Approval • Scheduling • Content Distribution • Publishing • One or Multiple Locations • Content Endpoint/Display • Players (including remote access) • Displays

  6. Typical DS Installation • Server • Player • PC (large/small form factor): Dell OpitPlex vs. Intel NUC • Embedded (within display) • Outputs: VGA, DVI, HDMI, DisplayPort • Single Output • Dual Outputs • Multiple Outputs • Display • LCD/ LED • Consumer vs. Commercial • Size • Interactive • Player to Display • Player location: behind display or another room • Direct Connection • Transmitter/Receiver, Digital Amplifier

  7. DS Configuration - Simple

  8. DS Configuration – Transmitter/Receiver

  9. DS Configuration – Dual

  10. DS Configuration – Multi-Displays with Digital Amplifier (DA)

  11. Existing/Planned Systems at UNM • HSLIC • College of Pharmacy • Anderson School of Management • UNMH • UNMH - Emergency Room • Student Affairs – SUB, Res-Life • Athletics – Admin., Stadium, Pit, etc. • School of Engineering - Centennial Engineering Center • Communications & Journalism • Student Services • School of Law • Cancer Research & Treatment Center • Fine Arts • Popejoy Hall • Ethnic Centers • UNM Gallup • UNM Taos • University Libraries

  12. UNM-DS Committee Members (Current) • Chairs • Tim Johnson – UNM-IT, Academic Technologies • Josh Saiz - Anderson • Members • Robert Christner – Student Affairs • Chad Covey – School of Law • Scott Dotson - Athletics • Ashley Fate – SUB/Res-Life • Dale Hendrickson – UNM Libraries • Jimmy Hendrix – College of Education • Sung-Hee Lee – Continuing Education • Ethan Rule - UCAM • David Sanchez – UNM-IT, Academic Technologies • Ben Savoca – UNM Planning • Jonathan Tregear – HSC

  13. Status Report • Since Dec. 2012, committee wrote report of current & future status of digital signage at UNM • Gap Analysis • Lack visual emergency notification system • No centralized entity for managing • Inconsistent branding • Outdated information • No dynamic way-finding

  14. Suggested Requirements & Features • Educate our customer base • Be well-supported as an enterprise system • Be accessible & affordable to all departments using existing purchasing mechanisms • Feature updated content • Be a safety communication tool for the entire UNM community. • Convey information about the University • Provide current affairs & events to the University community • Provide way-finding solutions for campus locations (main and branch campuses) • Showcase student, faculty and staff achievements • Provide sponsorship opportunities

  15. Suggested Requirements & Features • Emergency notification • Multi-channel • Mobile feeds • Interactive way-finding • ADA Compliant • Support response time • Web-based content management • Tie in with Active Directory authentication • Dynamic content: RSS, variety of UNM data sources • Scheduling/date-parting • TV feed (Comcast or DirecTV) • Image and video upload • Exterior signage integration • Enforcement of branding using predefined templates • Approval workflow process: enterprise and departmental/functional level • Be user-serviceable

  16. UNM Digital Signage RFP • RFP released Spring 2014 • Funding request submitted by Deputy CIO • DS Committee currently evaluating responses • Top responses to be invited for presentations

  17. UNM Digital Signage Standards (Proposed) • DS Committee developing draft of standards • Standards include • System requirements • Steering committee recommendation • Departmental responsibilities • IT responsibilities • Presenting standards • IT-Agents - June 2014 • IT-Managers – TBD • IT-Cabinet – TBD

  18. Questions?

  19. For More Information • DS Organizations • Digital Signage Federation (http://www.digitalsignagefederation.org) • Digital Screen Media Association (http://www.digitalscreenmedia.org/) • Digital Signage in Education: • http://www.digitalsignagefederation.org/educationguide • http://www.digitalsignagetoday.com/topics/education-schools/ • Campus Signage 101: http://www.digitalsignagefederation.org/campussignage101 • 5thScreen Media: http://5thscreen.info/index2.html • Conferences • Digital Signage Expo (http://www.digitalsignageexpo.net/) • Customer Engagement Technology World (http://cetworld.com/) • InfoComm (http://www.infocommshow.org/1558.asp) • University of Michigan Signage: http://www.itcs.umich.edu/digital-signage/

  20. Digital Signage – The Future of Communication • DSE Award Finalists: http://www.youtube.com/playlist?list=PLvmhz0u7AN6at1X2_8ttAAf3G3bG1mAFs • DSE Promo: http://www.youtube.com/watch?v=i4HXrz8Fm4I • (6minutes)

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