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Lead Research Group. Television Webinar. Welcome Aboard!. Webinar Tutorial. Lead Research Group. Referred to as “The Hallway”. I Love T.V. T.V. Pros Time Filters Reliable Per Inquiry Fixed Call Costs T.V. Cons Caller Education Majority Of States Needed May Need Opener / Closer.
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Lead Research Group Television Webinar Welcome Aboard!
Webinar Tutorial • Lead Research Group • Referred to as “The Hallway”
I Love T.V. T.V.Pros • Time Filters • Reliable • Per Inquiry Fixed Call Costs T.V.Cons • Caller Education • Majority Of States Needed • May Need Opener / Closer
Networks • Nationwide Buying Platform • We Buy On A “Cash Buy” Basis • You Only Pay Per Call • All Networks Who Will Allow Us to Air
Call Tracking • Kall8 Call Tracking • Independent Comp • Call Recordings • Real Time Reports • Geography Reports • Cost Per Lead
Sales Type: Assume! • The Beauty of TV is: They are Calling you! Have your salesman do less talking and the client will talk themselves in to the sale. • FIRST: Talk About Company Achievements • SECOND: Talk About Personal Achievements (Client Stories) • THIRD: Talk About The Strength of The Product • Sample: • Hello - This is Matt, how are you today? • Great! Who do I have the pleasure of speaking with? • Perfect, well Cathy we specialize in reducing loan amounts and • rates without the need to refinance, we have pre-negotiated rates • with Almost Every Lender. Can I ask what made you call in today? • GET THEM INVESTED – Take Notes
I Love T.V. • Watch Out For: • “Murphy’s Law” • Hang Ups - Recap Division • Opener / Closer Technique • Scripting is Key • Call Volume • One In Four ARE Closable! T.V.Pros • Time Filters • Reliable • Per Inquiry Fixed Call Costs T.V.Cons • Quality Call • Majority Of States • May Need Opener / Closer