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The Business of Massage

The Business of Massage. Slides to Accompany Instructor Resources. Get to know classmates. Understand the participation guidelines for this course. Lesson One: Welcome Aboard!. Individual Project Portfolio Presentation Group Project Business Plan Presentation. Final Projects.

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The Business of Massage

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  1. The Business of Massage Slides to Accompany Instructor Resources

  2. Get to know classmates. • Understand the participation guidelines for this course. Lesson One: Welcome Aboard!

  3. Individual Project • Portfolio • Presentation • Group Project • Business Plan • Presentation Final Projects

  4. #1: Taking Stock of Your Career Options • #2: Creating a Therapeutic Relationship • #3: Creating a Sense of Place • #4: Practicing Self-Care • #5: Launching a Successful Practice • #6: Managing Your Practice • #7: Spreading the Word • #8: Connecting with the Professional Community Overview of Modules

  5. Module #1: Taking Stock of Your Career Options

  6. Clarify personal reasons for choosing the field of massage therapy. • Gain an appreciation for the history of massage. • Describe at least two trends in the massage therapy business. Lesson Two: Overview of Profession & Career Trends

  7. Why have you decided to become a massage therapist? • What are your expectations? • What do you think are some benefits? • What are some directions you might take? • What are some of your deepest, most heartfelt dreams – and how do you think a career in massage therapy will help you to achieve these? Why Massage Therapy?

  8. Why are consumers seeking massage therapy?

  9. 83% are female; 17% male • Mid-40s, on average • 33% work at home • 29% work at spa/salon • 28% have own place of business • 24% work in health care setting • 76% are self-employed • 57% earn $ from another profession What Do We Look Like?

  10. Describe the various settings in which massage therapy is practiced. • Identify the pros and cons of working in specific career settings. • Identify the credentials that are required or available for the practice of massage therapy. Lesson Three: Career Settings & Professional Credentials

  11. State (or province) regulations • Certification • Licensure • Membership • Accreditation What are the distinctions? Clarifying the Terms

  12. Identify self-assessment strategies for examining how your needs, behaviors, beliefs, and attitudes are relevant to the practice of massage therapy. • Identify career transitions. Lesson Four: Self-Evaluation

  13. Summary • Review questions • Chapter quiz • Application Lesson Five: Summary & Application

  14. Module #2: Creating a Therapeutic Relationship 14

  15. Lesson One: The Therapeutic Relationship Let’s take a look… • Distinguish between the wellness model and the allopathic medical model. • Identify therapist behaviors that are consistent with confidentiality of client identification, personal disclosure, files, and treatment information. 15

  16. Source: The Educated Heart: Professional Guidelines for Massage Therapists, Bodyworkers, and Movement Teachers; Decatur Bainbridge Press, 1999. Your relationship with your client is what will make or break your practice, much more than your knowledge of anatomy. - Nina McIntosh 16

  17. Lesson Two: Ethics & Boundaries • Identify commonalities among the ethical codes of all health care professions. • Describe the process for establishing and maintaining professional boundaries and relationships with clients and peers in the workplace. • Identify examples of boundary violations. 17

  18. Lesson Three: Client Communication; Client Records & Referrals • Identify the effect of language usage, vocabulary, style of speech, dress, posture, hygiene, and conduct on effective practitioner-client communication. • Describe techniques for eliciting client feedback. 18

  19. Lesson Four: Client Self-Care; Massage Session Start to Finish • Describe the importance of instructing the client in self-care. • Describe techniques for ending a client session. 19

  20. Lesson Five: Summary & Application • Summary • Review questions • Chapter quiz • Application 20

  21. Module #3: Creating a Sense of Place

  22. Lesson One: Space from the Clients’ Perspective & Your Perspective • Identify the physical components of a session space. • Describe the factors that make a session space appropriate to the client. • Make decisions related to the therapeutic environment, considering client preferences.

  23. A medical doctor once told me, ‘I’m afraid that when I send a patient to an unknown massage therapist for a shoulder injury, they will have incense burning, music of whale sounds playing, and then stick a candle in the patient’s ear and light it. I want to know that the therapist’s office looks professional.’ - Bob Hasse, School Director, Bodymechanics School of Myotherapy & Massage, Olympia, WA

  24. Lesson Two: The Physical Space • Identify rules and regulations that might apply to your office space. • Identify environmentally sustainable practices. • Identify ways to compensate for session space that is not ideal.

  25. Lesson Three: Summary & Application • Summary • Review questions • Chapter quiz • Application

  26. Module #4: Practicing Self-Care

  27. Lesson One: Effects of Stress & Self-Care Techniques • Identify physiological and psychological effects of stress. • Identify various stress reduction techniques and their benefits. • Describe at least two ways to get physical exercise. • Describe at least two ways to get mental exercise.

  28. Self-Care Leads to Sustainability The correct use of body mechanics can help the longevity and successfulness of their business or career. It can make or break them. I’ve been practicing massage for over 25 years, and with the correct use of body mechanics, I am still going strong. - Sandy Fritz, Health Enrichment Center Inc., Lapeer, MI

  29. Stress-Out Stan

  30. Lesson Two: Personal Self-Care Management Strategy • Identify strategies for stress management. • Identify strategies to prevent self-injury through the use of proper body mechanics and holistic methods. • Set self-care goals to better manage stress.

  31. Lesson Three: Summary & Application • Summary • Review questions • Chapter quiz • Application

  32. Module #5: Launching a Successful Practice

  33. Lesson One: Seeking Employment • Clarify pros and cons of seeking outside employment. • Identify an appropriate sequence of steps for launching your massage career. • Create an effective strategy and identify tools for job hunting.

  34. Steps to Landing a Job • Look inside • Look outside • Show your stuff

  35. Lesson Two: Resume, Cover Letter & Interviewing • Identify key components to putting together an effective resume and cover letter. • Review effective interviewing techniques.

  36. Criteria for Demo Massage • Pressure • Temperature • Draping • Practitioner talking • Practitioner listening • Smooth strokes between transitions

  37. Lesson Three: Individual Career Planning • Receive input from classmates on resume and cover letter. • Set goals and objectives for starting your massage therapy career.

  38. Lesson Four: Self-Employment • Clarify pros and cons of self-employment. • Describe different types of business structures.

  39. Types of Businesses • Sole proprietorship • Partnership • General • Limited • Corporation • LLC • C Corp • S Corp

  40. Lesson Five: Business Plan • Identify the components of a business plan. • Begin designing business plan.

  41. Lesson Six: Laws, Regulations & Insurance Requirements • Identify legal and regulatory issues that you need to know when opening your practice. • Clarify insurance requirements to protect yourself against loss.

  42. Insurance • Professional liability • General liability • Property • Business interruption • Disability • Worker’s comp • Health/medical

  43. Lesson Seven: Market Need, Services & Products, Pricing • Estimate the size of your market. • Determine the services and products your business will offer.

  44. What to Offer and How Much to Charge? • Services? • Products? • Pricing?

  45. Lesson Eight: Business Policies & Procedures; Professional Assistance • Determine the policies that will govern your business. • Evaluate whether or in what areas you will hire professional assistance.

  46. Policies and Procedures • Client policies • Business policies • Employee policies

  47. Lesson Nine: Financial Planning • Construct a financial plan. • Describe the basics of selling, buying, or closing a business.

  48. Lesson Ten: Summary & Application • Summary • Review questions • Chapter quiz • Application

  49. Lesson Eleven: Presentations • Deliver presentations on Potential Employers.

  50. Module #6: Managing Your Practice

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