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CURRENT SITUATION SWOT. WEAKNESSES. STRENGTHS. Standardised ethics Presence of legislation on various issues e.g. Article 23; 136 draft const. Autonomy from State. Political interference Threats from sources Weak Legislation Social Media. THREATS. OPPORTUNITIES. Exposure to competition
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WEAKNESSES STRENGTHS • Standardised ethics • Presence of legislation on various issues e.g. Article 23; 136 draft const. • Autonomy from State • Political interference • Threats from sources • Weak Legislation • Social Media THREATS OPPORTUNITIES • Exposure to competition • Role of interaction • Keeping up with latest trends in technology • Setting Public Discourse/agenda • Political interference • Growth of New media/Citizen Journalism • Clash of Cultures • Effects of Globalisation
WEAKNESSES STRENGTHS • Advancement in technology • Monetisaton of online content • Wider Coverage • New laws emphasising professionalism • Merging of traditional & new media • More qualified journalists • Variety of content in publications • Exposure to new forms of Journalism • Social Media Will be more established • Professional Journalists will not be able to clearly set the agenda • Small reduction in hardcopy sales of newspapers & magazines THREATS OPPORTUNITIES • Professional name will be tarnished • Conventional journalism audiences may reduce • May bring about a lazy attitudes in journalists
BEST CASE SCENARIO • Political reforms encouraging freedom of information • Increased internet access and equipment • Higher literacy levels • Increased telecommunications • Active voice of audience
WORST-CASE SCENARIO • Poor media economy • More threats from government • Lower Ethical Standards