New Regional Marketing and Business Attraction Entity

1. New Regional Marketing and Business Attraction Entity Justin Robinson, Vice President, Business Attraction, Detroit Regional Chamber Gabe Rodriguez, Manager Corporate Strategy, DTE Energy November 15, 2018

2. CEO Group, Umbrella Entity, and Detroit Regional Chamber differences “No-name” CEO Group Umbrella entity Detroit Regional Chamber • Alignment of ~15 CEOs on key civic challenges facing the region (workforce, youth employment, technical education, regional transit, business attraction) • No staff. No direct funding. Initiatives are executed through internal corporate efforts and staff. • Will market and attract new business investment/jobs from outside Michigan into the 11-county Detroit Region. • 12-20 Board members made up of regional public entities and private sector leaders. • Partner Council will be formed to guide day-to-day activities of entity and to ensure entity is serving the interests 11-county region. • Existing Chamber Business Attraction staff will transfer to new entity – all other Chamber programs remain. • Program focus on industry clusters, talent retention/attraction, events (e.g. Mackinac Policy Conference, Detroit Policy Conference), regional data analysis. • 3,000 member companies, 80 C-suite Board representing private sector interests. Our 11-county Region Greater MSP Itasca Project St. Paul Chamber, Minneapolis Chamber Other regional equivalents Columbus Partnership Columbus 2020 Columbus Chamber of Commerce

3. We have defined economic development activities into 6 categories, with a set of supporting shared services… Business Development Small Business Real Estate Government Affairs Workforce Development Business Support • Sector strategy • Development • Execution • Attraction • Lead generation • Site selector engagement • RFP response • Deal execution • FDI • Expansion • Retention • Business intelligence • Strategy and policy • Market research & analysis (e.g., retail demand, etc.) • Entrepreneurial ecosystem (incubators, accelerators, etc.) • Traditional programming and technical assistance (Motor City Match, etc.) • Placemaking • Regional sites database • Technical deal team • Project management (public land) • Land assembly/ disposition • Deal underwriting • Planning & development policy • Infrastructure improvements • Political advocacy • Policy conferences and thought leadership • Public authorities (DDA, BRA, etc.) • Strategy • Talent identification & screening • Skills enhancement and training • Match employees/ employers • Education advocacy / support • K-12 • College readiness • Adult learning • CTE/ Post secondary • Supplier matchmaking • Networking • Technical assistance • Professional development (e.g., Leadership Detroit) • Advocacy (issues important to biz community) • Export assistance Shared Services • Incentives • Communications • Marketing • Research, data & analytics • Reporting & metrics

4. … Umbrella group would focus on supporting existing EDOs with business attraction, research databases, and comm. & marketing Business Development Small Business Real Estate Government Affairs Workforce Development Business Support • Sector strategy • Development • Execution • Attraction • Lead generation • Site selector engagement • RFP response • FDI • Support deal execution • Expansion • Retention • Business intelligence • Strategy and policy • Market research & analysis (e.g., retail demand, etc.) • Entrepreneurial ecosystem (incubators, accelerators, etc.) • Traditional programming and technical assistance (Motor City Match, etc.) • Placemaking • Regional sites database • Technical deal team • Project management (public land) • Land assembly/ disposition • Deal underwriting • Planning & development policy • Infrastructure improvements • Political advocacy • Policy conferences and thought leadership • Public authorities (DDA, BRA, etc.) • Strategic alignment • Market demand statistics • Talent identification & screening • Skills enhancement and training • Match employees/ employers • Education advocacy / support • K-12 • College readiness • Adult learning • Supplier matchmaking • Networking • Technical assistance • Professional development (e.g., Leadership Detroit) • Advocacy (issues important to biz community) • Export assistance Shared Services • Incentives • Communications • Marketing • Research, data & analytics • Reporting & metrics

5. The CEO Group will form and govern a new regional umbrella organization jointly with the Detroit Regional Chamber (DRC) Lead umbrella regional business attraction and marketing organization, with the skills and resources needed to enable it to play a number of roles: 1 2 3 4 A trusted single point of entry for new external opportunities to the region, fostering a sense of collaboration across region Keeper of a comprehensive economic development / inclusion database and analytical tools for the region, with rapid response capabilities Driver of the region’s overall business attraction strategy Driver of stronger collaboration among the array of economic development agencies in the region, ensuring that efforts are properly resourced Goal is to drive the region to high levels of investment, jobs, and increase median income

6. Key objectives of the new organization are to drive collaboration, strengthen relationships across the region, facilitate regional cooperation and increase our rate of success Culture requirements Umbrella entity to help facilitate integration • Foster open and honest communication • Be by the region, for the region • Provide support and additional services to the local economic development organizations 2 + 2 = 5 • Take input from all parties and provide credit to all parties Automation Alley AA Spark CEO Group Umbrella organization Detroit Regional Chamber Oakland County DEGC Other local EDOs City of Detroit Macomb County Wayne County

7. Some key characteristics of the new Business Attraction and Marketing organization Key characteristics of new organization are: • Increased involvement from influential Regional CEOs and Public Officials • Increased funding and staffing from current DRC team. • Staff from 4.5 to ~20 individuals dedicated to regional business attraction • Funding increase from $750K to $6M • Increased metrics and output from what you have come to expect. • From ~200 direct outreach to +1,000 • First time visits from ~15 to +50 • New jobs from ~1,000 in the region to an initial target of 5,000 • Increased collaboration and input from partners. • Structured input and ownership through the Partner Council • Leadership of public entities on the Board of Directors

8. The new organization, properly funded, will drive significant additional lead generation, faster response time, and a comprehensive database for partner use Aspirational Benchmarks DRC Description Activity • Target specific companies based on research strategy, intelligence Direct outreach 1,000 ~200 • Outreach trips to target site selectors, hosting of FAM tours within region Site selectors 7 15 Lead Generation Trade missions • High-level relationship building 5 1-2 • Hosting companies for visits for the first time First time visits 50-60 10-15 • Regional land bank database for potential visitors 100% comprehensive Real Estate database Various RFP Support Response time • Typical response time for initial request Varies1 24 hours Joint messaging • % of outreach from region with consistent messaging from joint brand 100% 10-15% Annual Jobs 5K+ ~1K

9. The umbrella organization governance model will be a private-sector led, public-private partnership • The Board of Directors would include representatives from Public partners as well as private sector. Private sector members will come from the CEO Group, DRC Executive Committee and local businesses; selected foundations would also participate • The initial Chairman of the Board will come from the CEO Group • The Board of Directors would include three committees: • Executive committee • Audit/finance committee • Investor relations committee (manage investors/ funding) • A Partner Council, chaired by two board members, would consist of ~20 economic development practitioners to: • Discuss and coordinate regional economic development activities • Maintain protocols that govern local execution • Inform communications and outreach • Provide Executive Committee with recommendations on revised structure Board of Directors (80% Private Sector, 20% Public) Audit / Fin Committee Executive Committee IR Committee Execution Organization Partner Council’

10. Key Accomplishments Filed for 501(c)3 status Developed initial bylaws Secured SE MI Foundation as fiduciary Fundraising strategy well underway Hired an executive search firm to aid in the hiring of the new CEO CEO search committee formed Solicited input of more than 40 stakeholders on CEO qualifications Partner Council formed with current Chamber public partners Board of Director candidates are being identified Transition plan for Chamber BA staff to transfer to new entity is underway Shared services agreement with Chamber in process New CEO hired and begins January 2019

11. For more information: Landing Page with FAQ: http://www.detroitchamber.com/destinationdetroit/businessattractionentity/