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Building=

Building=. process of building a building. How buildings learn. Most architecture is designed not to be changed. Yet is has to and will adapt. Perfection is the enemy of adaptation. We shape our buildings and they shape us. Adaptable = alive. Age + adaptablity = Architecture we love

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Building=

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  1. Building= process of building a building

  2. How buildings learn

  3. Most architecture is designed not to be changed Yet is has to and will adapt

  4. Perfection is the enemy of adaptation

  5. We shape our buildings and they shape us

  6. Adaptable = alive Age + adaptablity = Architecture we love Because each one living in the house has added quality and history

  7. Low rent = High adaptability

  8. Home or investment?

  9. Buildings last as long as love to them is greater than trouble maintaining them Beware Poor adaptability i #1 killer of love Water is #1 trouble

  10. Additive • External • Internal • Imagine • to build the envelope for the downpayment • and keep developing the house for the amount you would have used for interest payment

  11. From planning for present userto scenarios for future users Whatever you are ready for will not happen Whatever you are not ready for will

  12. Design for ReuseDesign for Disassembly

  13. Layers: Site Structure Skin Services Space plan Stuff Timeframes Permanent or mobilt? 50 year + 30 year + 20 year + 5 year + 1 year AdaptabilityNever let the long life layers fixate the short life

  14. Layers: Site Structure Skin Services Space plan Stuff Technology New urbanism Roof on columns Glass and sprayed composite Attached installation and energy module LEGO system Living furniture AdaptabilityNext technology

  15. Value for customers Expenses Innovation=Profit growth=

  16. Functional Comfortable Healthy Economical Reliable Sustainable Creative Adventurous Wauw Social Identification Sensual Customer value

  17. Tool for: • Evaluating products/services • Developing strategy • Creating new ideas/concepts • Evaluating new ideas/concepts

  18. Functional • Performing • Flexible • Ergonomic • Plug & Play

  19. Comfortable • Supportive • Convenient • Adaptable • Mobile

  20. Healthy • Safe • Protective • Healing

  21. Economical • Value for money • Minimal consumption • Minimal maintenance • High second hand value

  22. Reliable No “down time” Durable Repairable Replaceable 2000 planes no fatal crash

  23. Sustainable Minimal resources Minimal pollution Recycling

  24. Creative • Artistic • Unique • Storytelling • Co-designed

  25. Adventurous • Surprising • Thrilling • Daring • Challenging • Experimental

  26. Wauw • Seducing • Passionate • Liberating • Cute

  27. Social • Affectionate • Responsive • Outgoing • Interactive

  28. Identification • Me • Us • Our family • Our country • Our culture

  29. Sensual • Beautiful • Musical • Gourmet • Aromatic • Touch(-ing) • ”sixth sense”

  30. Brand • Credibility • Confidence • Responsibility

  31. Viral • When something arouse the customers enthusiasm • Stay in her mind • And make her recommend it to friends • It’s a relation between the product and the user

  32. Balance between offering and customer value Product offering Customer Value (individual in a social/cultural context) Functional Comfortable Healthy Economical Reliable Sustainable Creative Adventurous Wauw Social Identification Sensual

  33. Functional Comfortable Healthy Economical Reliable Sustainable Creative Adventurous Wauw Social Identification Sensual Customer value Product offering Bottom line

  34. Site Structure Skin Services Space plan Stuff Functional Comfortable Healthy Economical Reliable Sustainable Creative Adventurous Wauw Social Identification Sensual MatrixUser/real estate

  35. Technology push IT e-business, www, pervasive computing, wireless Nano surfaces, selfcleaning, energyproducing, intelligent Bioteknologi genetech, bionik Market pull Market Globalisation, knowledge, out-sourcing, culture, east New customer demands, demography, culture, lifestyle, trends Legislation, tax, subsidies, energy prices workers safety EU Drivers: Push & Pull

  36. Innovationsområder

  37. IT • Nano • Biotech • Market • Customers • Legislation • Business model • Alliances • Competences • Core process • Design • Infrastructure • Services • Sale channels • Brand • User situation Functional Comfortable Healthy Economical Reliable Sustainable Creative Adventurous Wauw Social Identification Sensual MatrixUser/business

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