ComiAsia “MySpace for Comics” An Introduction June 2007

1. ComiAsia “MySpace for Comics” An Introduction June 2007 comiworld.com

2. Agenda • Comics on New Media • Creation of Comics on New Media • Interactive Comics • ComiIdol Singapore – Case Study • Comics Creator • Biz Model

3. Comics on New Media Find out What she is aiming to do at www.comiworld.com

4. Viewing ComicsOnline/Mobile Online – www.comiworld.com Mobile – downloaded from www.comiworld.com Forward & Back using ‘phone’ keys’ Send comic to mobile phone(s)

5. User Comic Publishing Artist creates story & draws frames Via digital tablet & PC; or on paper & scanned Comic on website Comics on Mobile Version Comic sent to mobile devices in >130 countries Can be viewed on PC/mobile And printed via colour printer Artist uses PC or online ComiStudio tool Or via online Comic Creator & library

6. The Market China & Asia first 90% foreign comics, Govt invest (‘06) 200 uni’s with comic/animation majors >500m mobile, >80m Broadband (‘07) Mobile content $1.3bn (‘05) Digital Enablers Mobile penetration, speed, data rates Devices size, power, storage, screens Broadband penetration, speed, pricing Comics Japan - 10% of GDP, 150% mobile growth Inspiring artists in CN, FR, KR etc. Lines blurring with animation & games Tiny artist % ‘make it’ – publishing costs Consumers User-generated content boom ‘Make & Share’ Monetizing long tail – niche & obscure Hunger for fresh new content Digital media enables aspiring artists to publish profitably Huge growth in user-created content & digital comic market

7. Our Vision By bringing together…. Independent Comic Artists + Passionate Fans Publishing Tools + Demand for New Content Interactive Contests + TV, Mobile & Web Platforms ComiAsia is the…. “The MySpace for Comics”

8. “ComiIdol Singapore”Case Study • Contest to find “Best Digital Artists in Singapore” • Feb to Apr 2007 - Sponsored by HP & MDA • Promoted at shopping malls, McDonalds (121 plasmas), bluetooth marketing, website & schools/universities/public workshops • Exceeded expectations - 300 new artwork entries; 37 schools; 33,000 votes; 20,000 page loads/day peak; 15,000 new members registered; and international media (inc. mobile & comic press) • Take learning, expertise and model into China & other countries – directly or indirectly (franchised) and delivered via partners

9. ComiIdol Singapore

10. Comic Creator

11. Biz Model • Advertising Base • Web • Comics • Contest Sponsorship • Sale of Premium Content • Per download/ subscription

12. Interactive Comics • Revolutionary Interactive Mobile Comics available in both Mobile and Internet. • Users to participate in the storyline or play games that are related to the comics character. • Users can SMS to vote for the next decision by comics’ character.

13. Brand + User-GeneratedContent ‘mash-ups’ • Users create new comic focused around specific Brand/products • Users provided with branded “Comic Creator” and library - can edit and add their own content to create new comics • Great for new viral ‘word of mouth’ campaign, or compliment existing (multi-media) – youth focused Online Comic Creator – tailored to client/brand

14. Branded Comics Online & Mobile • Opportunity to brand online & mobile comics • First and last comic panels for short strips or every 4-8th panel for longer stories - “Brought by [brand]” • Select All; By Genre (Action, Horror, Fantasy, Humour, Romance & Interactive); Language (Malay, English or Chinese); User-generated and/or Branded Comic brought to you by BRAND X Comic brought to you by BRAND X

15. ComiWorldSite Sponsorship • Prominent site banners • Button (120x60); Skyscraper (120x400); Mini-Skyscraper (120x200); Classic (468x60) • WAP banners Mini-Skyscraper Classic Banner

16. Thank you : )

17. 5 Pronged Strategy • ComiWorld • Our “shopfront” - New social web/wap site development • www.comiworld.com launch & rebranding – July ‘07 • ComiStudio • Authoring tool - creation of online & mobile comics • Rich multi-media, interactive comics tool R&D – ’07/’08 • ComiIdol • Identify & promote new talent. Acquire content • SG (Feb) with HP. China “ComiIdol” (Aug/Sept) • ComiTV • Broadcast rights in GuangDong Province – Q3 ‘07 • Youth format magazine – extend to rest of China/Sg • ComiBrands • Acquire mobile rights for major Manga brands • Innovative interactive comics (user decides outcome) – May ‘07 Focus shifts to mobile transactions and aggressive China launch in July

18. Business Model - Summary • Predominately Advertising based (see Annex): • Online comic creator – mashup with brands/campaigns • Mobile advertising – in mobile comics • Comics created around brands – supporting campaigns • Contextual advertising – web & wap site • Banner advertising – web & wap site • ComiIdol contest sponsorship – China & international • ComiTV sponsorship / product placement - co-production costs • Advertising revenues shared with most prolific artists • Premium paid-for services: • Download/purchase of premium (sought-after) online/mobile comics • Weekly or monthly mobile comic subscriptions – by artist or genre • Enhanced community site functionality • Sale of comic-related merchandise - T shirts, mugs, greeting cards?