1 / 46

Gamification

Gamification. Fun for employees and customers. Do you play?. Yes you do. Bigger than Hollywood. 4000 players 1 year. Games motivate people to do amazing things and spend huge sums of money. Gamification.

axel
Download Presentation

Gamification

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Gamification Fun for employees and customers

  2. Do you play?

  3. Yes you do

  4. Bigger than Hollywood

  5. 4000 players 1 year

  6. Games motivate people to do amazing things and spend huge sums of money

  7. Gamification • Gartner Says by 2015 more than 50% of organizations that manage innovation processes will Gamify those processes

  8. What the #$%@ is Gamification? • Loyalty program on steroids • Behavior modeling tool • Way to reduce marketing costs • &^*$@#$@%

  9. What is a game?

  10. Rules/Rewards

  11. Goal • Player journey

  12. Habits • Train behaviors that are important to success • Daily log in

  13. Surprise

  14. Fun • Learning • Achievement • Player styles • Flow

  15. Act Killers Achievers World Players Socializers Explorers Interact

  16. Motivation Death Ongoing achievement Challenge Learning Curve Bolt tightener Skill

  17. Points, Levels and Leaderboards • Goal – I want to know where everyone is so I can sell advertising

  18. Levels

  19. Player Groups • Guilds • Alliances • Factions

  20. Game Metrics • Session behavior • Gates and thresholds • Drop-offs • Balance

  21. End Game

  22. End game? • Employees become masters • Sense of time and completion • Stop in the player journey • Change the game or move to a new system

  23. Players own the game

  24. Plan • Goals • Player Journey • End Game • Play Test • Unintended Consequences

  25. Plan • Reach of the game • Is every one in? • Sub-set? • How is it perceived? • Gamers know they are playing a game • Loyalty programs offer rewards • Working behavior changes need to be presented in a positive and optional manner • How will the game be rolled out?

  26. Player Journey • What are the short term wins? • Is it work or is it fun? • How do you build up levels? • Is there flow?

  27. End Game • Will the players get bored? • Is there a win? • What happens after they win?

  28. Play Test • Small group • Real rules, costs and rewards • Measure key metrics • Adjust • Grow test group • Repeat • Games are culturally specific – what is your culture

  29. Unexpected Consequences • Players will modify your game • Motivators can send you in the wrong direction • Games can detract from other systems • Points are not games – most games fail

  30. Summary • Games motivate players • Finding a game model that works has huge impacts for business • Fun is hard to achieve

More Related